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Email Copywriting for Prospecting

by BurnYourShip
8 replies
Hello Warriors.

I am trying to search for some info paid or free to help me on writing a good copy for a purpose of prospecting.

Most IM info is basically email copy for their own list. Meaning, people are subscribed to them.

Now, I need is something for like a "cold email".

The recipient have no idea who I am, my business, etc.

Thanks!
#copywriting #email #prospecting
  • Profile picture of the author Kyle Tully
    Sounds a bit like spam.

    What exactly are you doing?
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    • Profile picture of the author BurnYourShip
      Hi Kyle.

      I know it has a potential to be a spammer that's why I need some info about how to do it ethically.

      My initial email is not really to sell immediately but engage the person to a conversation. I guess if I will not sell nor offer anything yet, it's not a spam.

      Any idea?

      Thanks!
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  • Profile picture of the author Collette
    Originally Posted by BurnYourShip View Post

    Hello Warriors.


    ...Now, I need is something for like a "cold email".

    The recipient have no idea who I am, my business, etc.

    Thanks!
    That type of email definitely qualifies as "spam". When you email anyone without their permission, it's spam. And it will get you into a world of trouble.

    Better idea: find someone with a ezine listof good prospects for your business, who accepts ads, and run an ad in their ezine.
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    • Profile picture of the author Loren Woirhaye
      There is no good way to go about what you want to do.

      You may be in the wrong business or have the wrong product.

      Telemarketing is the most effective means of cold prospecting
      in terms of time spent per prospect.

      You have to get clear on who your ideal customers are - it's
      usually most effective today to target local businesses.

      There are a lot of books that cover how to do this - get
      past the "gatekeepers" and so forth.

      If you MUST be sending spam, why not subscribe to a LOT
      of those offers you see for free stuff. You can also join
      safelists. This way you can easily get 100s of spam pieces
      every day and sort through them to see which ones capture
      your attention and imitate them.

      BTW - best to do you mailing to a safelist as well. The MadVlad
      is a big one you might check out.
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      • Profile picture of the author MaskedMarketer
        Originally Posted by Kyle Tully View Post

        Sounds a bit like spam.

        What exactly are you doing?
        Sounds like co-registration to me...

        Originally Posted by Collette View Post

        That type of email definitely qualifies as "spam". When you email anyone without their permission, it's spam. And it will get you into a world of trouble.

        Better idea: find someone with a ezine listof good prospects for your business, who accepts ads, and run an ad in their ezine.
        The OP never said it was with out the persons permission, so we don't know if it is spam yet. All we know is it is a 'cold' email.

        He is probably using co-reg lists, which is not spam, although some might view it like that. Might depend on the service you are using and how you are going about it whether it would be real spam or not...

        OP- Are these lists coming from CO-Reg lists? Is that why its a 'cold' email?
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        "One Man's Ceiling is Another Man's Floor        "

        "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author BurnYourShip
    Guys.

    I was reading some articles what kind of email is a spam or not.

    If the email was sent not in bulk and personalized, this is not a spam.

    The letter does not offer or sell anything to the recipient.

    Malibumentor, I am reading some info on cold calling and top sales person will tell you that this is the least effective way.

    Nobody wants to receive a cold call and the sales person start to pitch in.

    Maskedmarketer, I basically getting their email via their website.

    With email, there's no pressure at all and they can read it at their convenient time. Less interruption compare to cold call.
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    • Profile picture of the author MaskedMarketer
      Originally Posted by BurnYourShip View Post

      Guys.

      I was reading some articles what kind of email is a spam or not.

      If the email was sent not in bulk and personalized, this is not a spam.

      The letter does not offer or sell anything to the recipient.

      Malibumentor, I am reading some info on cold calling and top sales person will tell you that this is the least effective way.

      Nobody wants to receive a cold call and the sales person start to pitch in.

      Maskedmarketer, I basically getting their email via their website.

      With email, there's no pressure at all and they can read it at their convenient time. Less interruption compare to cold call.
      If you want to send in bulk- you might want to try co-reg leads. I hear mixed results about them, so it might be a hit or miss thing.

      Good luck on your project.
      Signature

      "One Man's Ceiling is Another Man's Floor      "

      "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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    • Profile picture of the author Loren Woirhaye
      Originally Posted by BurnYourShip View Post

      Guys.

      I was reading some articles what kind of email is a spam or not.

      If the email was sent not in bulk and personalized, this is not a spam.

      The letter does not offer or sell anything to the recipient.

      Malibumentor, I am reading some info on cold calling and top sales person will tell you that this is the least effective way.

      Nobody wants to receive a cold call and the sales person start to pitch in.

      Maskedmarketer, I basically getting their email via their website.

      With email, there's no pressure at all and they can read it at their convenient time. Less interruption compare to cold call.
      Believe me friend, nobody compares cold-calling with unsolicited email... because
      good salespeople realize unsolicited email is of low value in getting new
      business and would not bother with the method you are choosing. I know
      from personal experience. You'll have to discover in your own way. Good luck.
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