Who has written effective copy to promote a marketing agency?

16 replies
I'm curious to know if anyone knows of any ads or sales pages (short or long) or just plain web copy written by any high-level copywriters for the purpose of promoting services offered by marketing companies. For example, ads to promote PPC management, lead gen, link building, web development/design, content writing, etc.

I'm asking because working for marketing firms has really opened my eyes to how little they know how to market their own services (and in turn, these are the companies that don't promise results like leads or conversions because they don't know how to write copy that sells).

I've only seen a few agencies that promote results (and they get big results). Most sell services and not results, although they do get results over time it's just not that impressive.

I'm curious to know what angles work for the above types of marketing services.

Thanks in advance for any ideas/sources!
#agency #copy #effective #marketing #promote #written
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  • Most marketing companies talk a load of guff, use flashbang imagery and add an overdose of buzz words...

    ...It's because they daren't mention any tangible returns.

    Those that can get resounding results ought to be proclaiming it to the nth degree and offer a rock solid guarantee.


    Steve
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    • Profile picture of the author Princess Balestra
      Originally Posted by Steve The Copywriter View Post

      Most marketing companies talk a load of guff, use flashbang imagery and add an overdose of buzz words...

      Steve
      Plenty marketin' companies lay their glories at the feet of imbeciles, shrouded in promisin' soundin' jargon.

      They like a 15yo BOY datin' a 13yo GOIL -- an' figurin' they smart as shit.
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      Lightin' fuses is for blowin' stuff togethah.

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    • Profile picture of the author Calskinator
      Originally Posted by Steve The Copywriter View Post

      Most marketing companies talk a load of guff, use flashbang imagery and add an overdose of buzz words...

      ...Is because they daren't mention any tangible returns.

      Those that can get resounding results ought to be proclaiming it to the nth degree and offer a rock solid guarantee.


      Steve
      This is completely true.
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  • Profile picture of the author Monetize
    Originally Posted by Calskinator View Post

    I'm curious to know if anyone knows of any ads or sales pages (short or long) or just plain web copy written by any high-level copywriters for the purpose of promoting services offered by marketing companies. For example, ads to promote PPC management, lead gen, link building, web development/design, content writing, etc.

    I'm asking because working for marketing firms has really opened my eyes to how little they know how to market their own services (and in turn, these are the companies that don't promise results like leads or conversions because they don't know how to write copy that sells).

    I've only seen a few agencies that promote results (and they get big results). Most sell services and not results, although they do get results over time it's just not that impressive.

    I'm curious to know what angles work for the above types of marketing services.

    Thanks in advance for any ideas/sources!

    What you are looking for is referred to as "swipe files"
    and those are accumulated over the years of your
    copywriting career.

    You need to research this, I doubt if anyone is going
    to just give you theirs, as that sort of thing is closely
    held and proprietary trade secrets.

    Look through magazines, clip successful ads, and
    print things you see online, that's how to get started.

    And tailor the copy to suit whatever you are marketing.

    I would also recommend you collect books written by
    the high-level copywriters you are referring to starting
    with David Ogilvy, and others, which is something you
    should already be doing.

    Anybody that writes any sort of ads, descriptions, etc.
    needs to know the basics. Even if you are only writing
    a title.

    Do yourself a favor and read through this forum, there
    are lots of gems and pearls of wisdom to be found
    here.

    There are no shortcuts to this.
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    • Profile picture of the author Calskinator
      Originally Posted by Monetize View Post

      What you are looking for is referred to as "swipe files"
      and those are accumulated over the years of your
      copywriting career.

      You need to research this, I doubt if anyone is going
      to just give you theirs, as that sort of thing is closely
      held and proprietary trade secrets.

      Look through magazines, clip successful ads, and
      print things you see online, that's how to get started.

      And tailor the copy to suit whatever you are marketing.

      I would also recommend you collect books written by
      the high-level copywriters you are referring to starting
      with David Ogilvy, and others, which is something you
      should already be doing.

      Anybody that writes any sort of ads, descriptions, etc.
      needs to know the basics. Even if you are only writing
      a title.

      Do yourself a favor and read through this forum, there
      are lots of gems and pearls of wisdom to be found
      here.

      There are no shortcuts to this.
      Great advice, but that doesn't apply to me. You assume too much. I'm not looking for a shortcut and I'm not a newbie. I've actually been a member here since 2012, I've read more than enough here. It's not what I'm looking for. Which is why I posted this specific topic. I have already done my own research for countless hours, months, years, for this particular topic and have come up empty handed.

      I've been a professional copywriter for more than a decade, and I've been writing since I was about 6 years old, I know how it works. I'm not some random schmuck asking people for something I can find on my own. I'm asking, one copywriter to another, for some ideas on where to look to find what I specified in my post.

      I have read every book you can imagine, I've taken almost every course over the years from all the A-listers (and continue to revisit them - in fact I've got two different course repeats for the nth time going right now open on my computer that I haven't restarted for about 3 weeks), I've read and studied all of Olgilvy's and Halbert's ads that I could get, I collect original collections printed on paper sold in the 1980s and 1990s, I still have courses on DVD, I have terabytes of swipe files, I've been able to get 57% conversion rates, with 45% being my standing average - I am definitely not new.

      What I am is unaware of who writes copy for marketing companies to sell (not copywriting/sales letter services) but the services I mentioned in my original post.
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      • Profile picture of the author Monetize
        Originally Posted by Calskinator View Post

        Great advice, but that doesn't apply to me. You assume too much. I'm not looking for a shortcut and I'm not a newbie. I've actually been a member here since 2012, I've read more than enough here. It's not what I'm looking for. Which is why I posted this specific topic. I have already done my own research for countless hours, months, years, for this particular topic and have come up empty handed.

        I've been a professional copywriter for more than a decade, and I've been writing since I was about 6 years old, I know how it works. I'm not some random schmuck asking people for something I can find on my own. I'm asking, one copywriter to another, for some ideas on where to look to find what I specified in my post.

        I have read every book you can imagine, I've taken almost every course over the years from all the A-listers (and continue to revisit them - in fact I've got two different course repeats for the nth time going right now open on my computer that I haven't restarted for about 3 weeks), I've read and studied all of Olgilvy's and Halbert's ads that I could get, I collect original collections printed on paper sold in the 1980s and 1990s, I still have courses on DVD, I have terabytes of swipe files, I've been able to get 57% conversion rates, with 45% being my standing average - I am definitely not new.

        What I am is unaware of who writes copy for marketing companies to sell (not copywriting/sales letter services) but the services I mentioned in my original post.

        Your rudeness is uncalled for.

        You are the one asking for help here, not me.

        I did not assume anything, and I certainly did not
        address you as a schmuck.

        If you are so intelligent and experienced, you could
        have answered your own question.

        As I previously stated, I doubt that anyone is going
        to divulge closely held and proprietary trade secrets.

        Figure it out for yourself and have a nice day.

        And BTW, there actually is a shortcut.
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        • Profile picture of the author Calskinator
          Originally Posted by Monetize View Post

          Your rudeness is uncalled for.

          You are the one asking for help here, not me.

          I did not assume anything, and I certainly did not
          address you as a schmuck.

          If you are so intelligent and experienced, you could
          have answered your own question.

          As I previously stated, I doubt that anyone is going
          to divulge closely held and proprietary trade secrets.

          Figure it out for yourself and have a nice day.

          And BTW, there actually is a shortcut.
          I'm not being rude. You gave advice that doesn't apply and I addressed all of your assumptions one by one and then brought this back to the point of what I was asking for. If you don't want to help, ignore this post.

          You're just upset because you threw a bunch of assumptions at me and now you can't and won't apologize for it. You got on your high horse to "tell a newbie what's what" and got knocked back down.

          You just reminded me why I STOPPED posting here. And I will never post again. I'll find my answers elsewhere, please don't even bother replying again, all responses from this entire forum are now being directed into my trash folder.
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  • This may be too late, as you said, all replies will be trashed. No problem to me, I'm used to it.


    You mentioned in # 5 that you sought, seeked and surrounded yourself with the best material from the A listers.

    I'm hoping you haven't surpassed my $150,000 spend on courses, seminars and books etc. - I have a medal for over duplicating many guru's works of knowledge - i.e. quite a few essentially say the same things.

    But If you dig back into - and I'm guessing your collection includes courses from - Mr Gary Bencivenga, Mr Clayton Makepeace and Mr Dan Kennedy's Marketing and Copywriting Seminars. These are the real deals.

    You'll find the "abilities" you're looking for - and use them for "marketing companies" and every other industry.

    As Kennedy said when someone stated, "None of this applies to my business!"

    He quite rightly replied, "Yes it does."


    Steve
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  • Navisa,

    Such a stunning example!


    Steve


    P.S. It looks like Navisa deleted the post or somehow I've accidentally taken some hallucinogenic substances.
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    • Profile picture of the author Princess Balestra
      Originally Posted by Steve The Copywriter View Post

      Navisa,

      Such a stunning example!


      Steve


      P.S. It looks like Navisa deleted the post or somehow I've accidentally taken some hallucinogenic substances.
      Likely the whole point of marketin' is DELIBERATELY makin' desirabyool horizons immediately accessibyool to hand.

      Hallosinashwaahns are magick ... your prospects' dream fyootore PACKS SO MUCH SUBSTANCE THEY KINDA SHIT IT DAILY.

      Thing is, we figure MARKETIN' is the ultimate conduit between desiah an' delivery, like sum swanky twat you nevah hearda clicked his fingahz an' proclaimed: UH HUH! IT IS SO!

      That is why the smartest COW&SELL vs BEANS here is always from evrywan who bypasses the marketin' psoodo-middleman schwango for YOU & I stuffs.

      Thing is, there ain't no third party in a deliciously enjoyable KISS.

      Lessn'n you gaht sum anterior motive gowin' on kinda mirrah.

      Naht sayin' here how you should TONGUE YOUR CLIENTS HALF TO DEATH ...

      jus' kinda how if'n you discovah yusself parta a marketin' GANG, with miraculous claims 'bout claimin' TOTAL AUDIENCE syncin' with IRL mugshots fulla 3-135yos lookin' like alien abduction modified TROUT FIENDS, you should prolly address evrywan real persnl -- an' bypass a proven pathway to oblivion in ways mean YOU GET TO EAT CHOCKLIT steada VAPOR.

      Marketin' is the opposite of intrinsic WANNA.

      Tellya, we gotta quit tryin' to ENSLAVE nowan bcs KILLAH TACTICS.

      When granma wants a boil on her back bustin' -- yeah, you go heat up a knife, throw on a motorcycle helmit, an' prime your cellphone to call for help if'n tragedy ensoos.

      Pay $23 dollahs a month to SENIORPUSEMERGENCYAVOIDDAHTKAAAHM for a 6" plastic spike, matchin' hammah, an' a 45 page booklet 'bout puncture wound history from Roman times to Kimmy K butt butt succor pumpo, you merely the worst kinda moron.
      Signature

      Lightin' fuses is for blowin' stuff togethah.

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    • Profile picture of the author max5ty
      Originally Posted by Steve The Copywriter View Post



      P.S. It looks like Navisa deleted the post or somehow I've accidentally taken some hallucinogenic substances.
      Several doctors have testified this person never existed...

      it may be time to bring out those ink blots you talked about in another thread
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  • Max,

    I've soaked another ink blotter and put patches on both eyes.

    Hoping it'll curb the imaginary posts.

    Or at least I won't be able to see them...


    Steve
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  • Profile picture of the author XrayDelta
    The last agency I worked at operates a performance-based model where clients pay a smaller upfront retainer, with the rest being based solely off performance results. And it's getting a lot of attention by big brands that typically use Madison Avenue agencies that charge huge upfront fees, with little accountability to their clients for results. Madison Avenue is out of touch. This agency had me refresh their home page copy using real performance results.
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  • Profile picture of the author ewenmack
    I wrote the ad which went on to be the most ripped off ad
    for web design,

    It was put in front of those who were looking to buy web design,
    so the emphasis was being the most helpful,
    when choosing the right
    web designer.
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    • Profile picture of the author Princess Balestra
      Originally Posted by ewenmack View Post

      I wrote the ad which went on to be the most ripped off ad
      for web design,

      It was put in front of those who were looking to buy web design,
      so the emphasis was being the most helpful,
      when choosing the right
      web designer.
      Baron von Riptoften divides his time equally between baskin' in narcissistic glories an' reelin' from lawsoots.

      But ain't the HELPFUL + RIGHT combo a neat winnah for stuffs?

      Imagine for a sec how YOU THE BUYAH.

      In the example that follows, ima choose SHOES -- but you may wish to thinka B2B services, plitickyool promo, or myoosical dildos play your choice of classics at randahm.

      OR WHATEVAH.

      So, yeah, guy in the store (online or IRL) says:

      "As a willowy gal, you'd benefit massively from wearing mahogany clogs! So grounded, so natural, so stylish!"

      Yeah, so like he knows F frickin' All.

      An' so I SAY SO.

      "Fine. Walk outta here like a TRAMP in those spazzmo HEELS! These clogs are carved by artisans ... for people exactly unlike you! HOW DARE YOU SEEK TO SLIP YOUR DIRTY TOES INTO THEIR TANGIBLY EVIDENT AUTHENTICNESS, YOU GODDAMN WITCH!"

      Dunno, mebbe this might constitoot a HELPFUL abandoned cart offah for if'n I were purchasin' direct from my apartment to kinda Amsterdam ...

      but if'n you in SMACK IN THE CHOPS range, you gotta SMIYULLE.

      Helpful & Right is abominably powahful messagin'.

      Opposite is Difficult an' Wrong.

      (The preferred choice of so many up-ass-to-kinda-throat mleh-kittin' agencies imfho.)

      * COMFORT BREAK *

      Time now to go pet a random marsoopial or quadrooped, an' commune once more with what it means to be natchrlly hooman an' underanged ...
      Signature

      Lightin' fuses is for blowin' stuff togethah.

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  • It's unlikely that I'll ever run a shoe store.

    But even with zippo experience I would know if the Princess wandered in - there are only 2 pairs of shoes that I would dare offer.

    Her favourite steel heeled stilettos with the "click" audibly adjusted to her specific taste.

    And a pair of Nike Zoom X's for comfort when she is typing her wonderments.

    Or vice versa.


    Steve
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