Copywriting Trends In 2025

by max5ty
5 replies
So I thought I'd update my 2024 trends post and predict what I think will be mainstream for copywriting in 2025.

I firmly believe it will center around products that help people live happier lives.

People are looking for answers more than ever in their personal lives.

Yes, they need money, but, they also want peace and happiness, and joy.

Helping people achieve these things I think will be the money makers of 2025.

So, whatever product you're trying to sell, make sure it offers a sense of security and does it in a way that brings real peace of mind to your buyers.

Ok, that's my brief prediction for 2025.
#2025 #copywriting #trends
Avatar of Unregistered
  • Profile picture of the author GordonJ
    Originally Posted by max5ty View Post

    So I thought I'd update my 2024 trends post and predict what I think will be mainstream for copywriting in 2025.

    I firmly believe it will center around products that help people live happier lives.

    People are looking for answers more than ever in their personal lives.

    Yes, they need money, but, they also want peace and happiness, and joy.

    Helping people achieve these things I think will be the money makers of 2025.

    So, whatever product you're trying to sell, make sure it offers a sense of security and does it in a way that brings real peace of mind to your buyers.

    Ok, that's my brief prediction for 2025.
    Thanks max5ty, and for those who would be rich: Catch this Tsunami, and live happily ever after...INTERNET OF THINGS; WEARABLES; KIDS built-in to clothing. In 5 years, every kid will have some sort of smart clothing in their closet, including smart shoes/sneakers.


    The copywriter who sells security and safety to parents, will be in demand.

    GordonJ
    {{ DiscussionBoard.errors[11810753].message }}
    • Profile picture of the author max5ty
      Originally Posted by GordonJ View Post

      Thanks max5ty, and for those who would be rich: Catch this Tsunami, and live happily ever after...INTERNET OF THINGS; WEARABLES; KIDS built-in to clothing. In 5 years, every kid will have some sort of smart clothing in their closet, including smart shoes/sneakers.


      The copywriter who sells security and safety to parents, will be in demand.

      GordonJ
      Good points.

      It amazes me sometimes how young kids are these days that have phones and iPods.

      Back in my day...

      lol. Typical boomer phrase I guess.

      I do see a trend in the market where people are going more toward the spiritual aspect of life.

      A need to find purpose. A need to find a greater meaning.

      I'm not trying to get religious because I think that definition can cover a lot of different aspects.

      There's a general trend to get back to the basics of life if that makes sense.

      I think the internet has run its course on the get-rich-quick schemes...although I'm sure there are still a few who will get caught up in the whole scheme.
      {{ DiscussionBoard.errors[11810761].message }}
  • Profile picture of the author 7amoudymh
    Originally Posted by max5ty View Post

    So I thought I'd update my 2024 trends post and predict what I think will be mainstream for copywriting in 2025.

    I firmly believe it will center around products that help people live happier lives.

    People are looking for answers more than ever in their personal lives.

    Yes, they need money, but, they also want peace and happiness, and joy.

    Helping people achieve these things I think will be the money makers of 2025.

    So, whatever product you're trying to sell, make sure it offers a sense of security and does it in a way that brings real peace of mind to your buyers.

    Ok, that's my brief prediction for 2025.
    It's so big to go from 'you should just sell a product' to 'you should sell a better life,' and I love how you're focusing on peace of mind. This idea of smart clothing is spot on, and and. That's pure copywriting potential right there, for parents seeking safety in tech. And these days we're all just wanting Simplcity and Security so the copywriters getting it right are going to be in demand!
    {{ DiscussionBoard.errors[11810756].message }}
    • Profile picture of the author max5ty
      Originally Posted by 7amoudymh View Post

      It's so big to go from 'you should just sell a product' to 'you should sell a better life,' and I love how you're focusing on peace of mind. This idea of smart clothing is spot on, and and. That's pure copywriting potential right there, for parents seeking safety in tech. And these days we're all just wanting Simplcity and Security so the copywriters getting it right are going to be in demand!
      Yes, copywriting is an emotionally based endeavor.

      People buy with emotions and justify it with logic. An old saying but so many can't grasp it.

      Dude, why did you buy a $150,000 Suv?

      Well, brother let me tell you...it has a 12 cylinder 9000 horsepower engine and it can go from 0 to 60 in less than a second.

      Is that why they bought it?

      Not usually.

      They bought it based on emotions. They'll look good. They'll feel good etc.

      But, if we didn't also include the features they wouldn't have anything to justify their purchase.

      I'm sure someone will come along and say they don't buy on emotion.

      But, we're not talking about the few people who fall into that category.

      We're talking about most people who DO buy based on emotions.

      So, as I've said so many times, what emotions will drive your buyers?

      Then the second part...

      we never want to start with an emotion and not follow it up with a second emotion.

      We show the customer we understand their current emotion and lead them to a happy emotion.

      This again is another mistake I see so many copywriters doing.

      They'll open with a big fear thing and then leave the reader hanging.

      But, anyway, the point of the original post was to say the emotion we want to lead them to this year is a sense of safety, peace, and happiness.

      If someone doesn't know how to evoke emotions when they write a copywriting piece they'll only go so far.

      Emotions sell products, and it puts emotional copywriters in demand.
      {{ DiscussionBoard.errors[11810762].message }}
  • Profile picture of the author ellasophia
    [DELETED]
    {{ DiscussionBoard.errors[11810773].message }}
  • Peesa mind is all.

    The forevahscape inherent in evrythin' into which you wanna always dreamsily tappidy tap tap tap.

    You would mebbe wanna call this TAMARA.

    Yanno, the place you wake up simultaneously happily same & yet also transformed for the bettah.

    You cain't find this hangout unda a rock -- but plenny people go searchin'.

    0-60, 60-whenevah ... aw c'mon if'n I see what's callin' me, I will romp on ovah!

    The security/freedom axis covahs most all bases -- an' we are always positioned sumplace in the interchange to swanky on out with the joosy.

    Movin' targit?

    Static markit?

    Most narratives you see gowin' cavort 'bout the security/freedom axis.

    We wish always to be let loose an' protected -- Zero-yrs-babes-ain't-gaht-a-cloo to Soon-to-be-Gone Symptomspasms of rot.

    You could kinda analyse this all ovah ...

    but, truth is, it always TAMARA.

    Even for imbeciles gaht no cloo what's gowin' on.

    So, it is a dance, I figure.

    Sumtimes momentum of spinnin' body says LEAP.

    Othah times, yeah c'mon let's jus' flahpout an' be STILL as an uninked quill.

    Whateveh is the cool kinda thing in the moment beforeya.

    You would wish for this, always.

    So prolly it ain't too sewerprizin' plenty evrywan else gravitatin' on here also.

    So, uhm, why naht tell 'em they gaht shit zackly right?
    Signature

    Lightin' fuses is for blowin' stuff togethah.

    {{ DiscussionBoard.errors[11811319].message }}
Avatar of Unregistered

Trending Topics