Pricing - The Magic 7?
I've read that prices that end in the number 7 convert more.
(thus a $197.00 course would, if the only variable was price, sell slightly better than a $196 or $198 course, if I've interpreted this correctly?)
I realize with pricing nothing is concrete and only with testing in our specific niche can we really know which numbers work, but based on the number of products around here and elsewhere 7 seems to be a very common end number.
In your experience and reading, is the idea that 7 is the 'magic' pricing number generally accurate, and why would that be?
Any insight into this idea and what makes it work would be much appreciated.
Cheers
Nathan
Straight Talk Wireless