AI Won't Kill Copywriting...

by max5ty
13 replies
Ever know someone who thought they were a chef because they owned a microwave?

They throw a frozen dinner in, punch a few buttons, and announce they are "cooking."

The food is hot, sure. But every meal tastes the same.

That's AI for a lot of people right now.

They type "write me a sales letter," and out pops something that looks like copy. Shiny words, long paragraphs, a sprinkle of urgency. On the surface, it's hot. But underneath? It's still a frozen dinner. Bland. Forgettable.

Meanwhile, real copywriters are using AI like a set of sharp knives in a kitchen. They bring the ingredients. They know the recipe. They decide the flavors. And AI just helps them chop faster.

That's the difference.

Hand AI a bad offer with no direction, and you'll end up with 20 plates of microwaved mush. But feed it the psychology, the fears, the desires, the hook, the story, and it'll help you prepare a meal that actually makes people sit up, take notice, and come back for seconds.

Copywriting has never been about just "putting words on a page." It's about knowing your audience so well you can taste their problems before they even say them. AI doesn't know that. But it can help you serve it faster.

So no, AI isn't killing copywriting. It's just exposing the folks who never learned how to cook.
#copywriting #kill #won’t
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  • Profile picture of the author rickdaniel
    Totally agree, AI's just a tool, not a replacement for creativity or strategy. The real magic still comes from understanding human emotion and crafting the message around it. When used right, AI just makes the process faster, not shallower.
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  • Profile picture of the author davidmartinez
    AI will not replace copywriters; it only speeds up parts of the process. Writing that truly connects still requires human understanding of emotion, timing, and audience. Tools can help polish or brainstorm, but they cannot feel what makes people buy or care. Good copy comes from experience and empathy, not automation.
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  • Profile picture of the author Princess Balestra
    Originally Posted by max5ty View Post

    Ever know someone who thought they were a chef because they owned a microwave?
    Uh huh -- you gaht Moi.

    Next best steps for hoomanity = warn muh frayinds.

    How can I possibly evin do this when I gaht RECIPE CREATES forefront in muh braino?

    Tellya, mosta them slurlebeauty chefs gaht no cloo how to poison nowan.

    So how they figure they evin 'tastahs' when'n they dowint actschly git slain for undownhomesy counsel 'bout pukin' vital orgins?

    Frickin' cain't evin cut no sandwich straight, Moi.

    What an abominabyool wretch I be.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Other Click
    You're right! Logic and facts should always be tested.
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  • Profile picture of the author eversmile
    I agree with this too. AI will never kill copywriting. No matter how advanced it becomes, it can never express human emotions through words.
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  • Profile picture of the author volcan
    If by copywriting we understand writing ordinary, repetitive, non-creative texts on a given topic (often for the purpose of advertising or generating traffic), then my answer would be yes. A human would only need to quickly fact-check the output to avoid publishing a complete nonsense.

    It's not like we are asking the AI to write a next ""War and Piece"" or a Ph. D. dissertation where it would obviously fail miserably (but so would a typical copywriter).
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  • Profile picture of the author spartan14
    Well now yea i am agree with you .But in 5 to 10 years i wil not be so sure as AI evolves so easy
    Soon i think will be able to think also like people
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  • Profile picture of the author Ahsaniqbal
    so in simple words learn to prompt the AI properly????
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  • Profile picture of the author CregBor22
    I liked the frozen food comparison. That's exactly what I see in many AI-only texts. They look okay at first glance but have no flavor. The copywriter still makes the difference through the ingredients, not the speed.
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  • Profile picture of the author MakeitGoBoom
    Ever know someone who thought they were a chef because they owned a microwave? No.
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    • Originally Posted by MakeitGoBoom View Post

      Ever know someone who thought they were a chef because they owned a microwave? No.
      Wanna know my Chrissmuss DARN NEAR POISON THE FAM story?

      (Natchrlly, I hyperbolize -- but don't blame Moi for minimal swing hubbout muh flayippes.)

      See bcs Mom gaht me on SPROUT DOOTY.

      "Slice the ends off, darling -- and then peel back the layers of inedibles till you uncover what any sane person would consider it a TREAT to enjoy at Christmas."

      Sounds EASY.

      *deep breaths*

      *think CUMBAHBATCH*

      *OMC if'n I die now, plz don't let my panties count against me!*

      Ha ha -- I would forevah pruzzoom how evrywan could lay on a bettah feast than Moi.

      Gimme a microwave, prolly I store sum shoes in the fkr.

      Yeah plus also I drowned the figgy in way too much rumsilicious jiggy jiggy.

      All clear.

      No probs.

      Jus' waitin' on a crap aunt to declare her hand.

      Yeah but she such a GHOSTAH as part of her undeniabyool bitch strategy.

      So **** alla that schwango.

      Does this figure as microwave counsel?

      Or have random quadrupeds been inspired, almost by hacksirdent?
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      Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Jason Kanigan
    AI can make decent content...when it's prompted, filtered, and guided well...meaning used with good judgement. On its own, it cannot sell. It needs pain point language, context, revision and more.

    I have created some pretty good web copy with AI that has converted. I give it limited objectives: in this case, all I wanted the copy to do was sell the call to be scheduled. It took many rounds of improvement, adjustment, recontextualization, and, frankly, frustration.

    I use AI every day, and sell AI solutions into manufacturing and logistics firms. IMO it can do well, but it needs human oversight. No decisions of consequence (ie. requiring judgement) should be given over to it. I use AI for basic offer outlining, perspective-checking, ideas, how-to help, basically undirected learning in a machine learning sense to show me what I missed.

    If you rely on AI's draft for copy without applying your own judgement, it'll give you bland, "it's not this, it's that", clearly identifiable to those who use it frequently, non-converting copy that looks OK but doesn't actually get the job done.

    Remember, folks, AI does not think. It is actually a Large Language Model or LLM. It is not conscious, self-aware, and, again, does not think. It is a pattern recognition system that spits out what its algorithm concludes is the best chance of being correct. I recommend the following video, because it is good and it is brief at only 8 minutes, for anyone wanting to learn more:

    https://youtu.be/LPZh9BOjkQs?si=NHnj3A3lSssTCgg7
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    • Originally Posted by Jason Kanigan View Post


      Remember, folks, AI does not think.
      tbh it is so Goober.

      Fire Horse Season imminent, an' alla that timeless/immediate meme prong schwango.

      & yet what we can hexpeckt gonna be anyways?

      Rompsy Stompsy, Champin' Stampin', or Snortsy Sportsy?

      Hey, but yeah ...

      Delishness cavorts within us!

      (Moi, or nowan, or "ME!")

      What intrinsically capabyool

      hubbominayschwaahns

      we be

      before gaze

      of all

      facktsimile.
      Signature

      Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author JasonBrooks
    I've been around the copywriting space long enough to see plenty of hype cycles and honestly this one feels a bit familiar. Yeah, AI is getting smarter but it doesn't think or feel it just mimics patterns. What really sells is empathy, creativity, and storytelling and that's something only humans can consistently deliver. The best copywriters I know aren't scared of tools they use them to get better, faster, and more focused on what matters the audience.

    If you want an edge, learn how to craft messaging that connects emotionally and solves real problems. Good communication skills never go out of style. For anyone looking to sharpen that edge or just get more confident with writing that actually converts, I've found resources like https://ineedtexts.com/ really helpful for seeing how proâ€'level content is structured. At the end of the day, AI might assist copywriting but it won't replace the real human touch.
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