AI Won't Kill Copywriting...

Totally agree, AI's just a tool, not a replacement for creativity or strategy. The real magic still comes from understanding human emotion and crafting the message around it. When used right, AI just makes the process faster, not shallower.

AI will not replace copywriters; it only speeds up parts of the process. Writing that truly connects still requires human understanding of emotion, timing, and audience. Tools can help polish or brainstorm, but they cannot feel what makes people buy or care. Good copy comes from experience and empathy, not automation.

Uh huh -- you gaht Moi.

Next best steps for hoomanity = warn muh frayinds.

How can I possibly evin do this when I gaht RECIPE CREATES forefront in muh braino?

Tellya, mosta them slurlebeauty chefs gaht no cloo how to poison nowan.

So how they figure they evin 'tastahs' when'n they dowint actschly git slain for undownhomesy counsel 'bout pukin' vital orgins?

Frickin' cain't evin cut no sandwich straight, Moi.

What an abominabyool wretch I be.

You're right! Logic and facts should always be tested.

I agree with this too. AI will never kill copywriting. No matter how advanced it becomes, it can never express human emotions through words.

If by copywriting we understand writing ordinary, repetitive, non-creative texts on a given topic (often for the purpose of advertising or generating traffic), then my answer would be yes. A human would only need to quickly fact-check the output to avoid publishing a complete nonsense.

It's not like we are asking the AI to write a next ""War and Piece"" or a Ph. D. dissertation where it would obviously fail miserably (but so would a typical copywriter).

Well now yea i am agree with you .But in 5 to 10 years i wil not be so sure as AI evolves so easy
Soon i think will be able to think also like people

so in simple words learn to prompt the AI properly????

I liked the frozen food comparison. That's exactly what I see in many AI-only texts. They look okay at first glance but have no flavor. The copywriter still makes the difference through the ingredients, not the speed.

Ever know someone who thought they were a chef because they owned a microwave? No.

AI can make decent content...when it's prompted, filtered, and guided well...meaning used with good judgement. On its own, it cannot sell. It needs pain point language, context, revision and more.

I have created some pretty good web copy with AI that has converted. I give it limited objectives: in this case, all I wanted the copy to do was sell the call to be scheduled. It took many rounds of improvement, adjustment, recontextualization, and, frankly, frustration.

I use AI every day, and sell AI solutions into manufacturing and logistics firms. IMO it can do well, but it needs human oversight. No decisions of consequence (ie. requiring judgement) should be given over to it. I use AI for basic offer outlining, perspective-checking, ideas, how-to help, basically undirected learning in a machine learning sense to show me what I missed.

If you rely on AI's draft for copy without applying your own judgement, it'll give you bland, "it's not this, it's that", clearly identifiable to those who use it frequently, non-converting copy that looks OK but doesn't actually get the job done.

Remember, folks, AI does not think. It is actually a Large Language Model or LLM. It is not conscious, self-aware, and, again, does not think. It is a pattern recognition system that spits out what its algorithm concludes is the best chance of being correct. I recommend the following video, because it is good and it is brief at only 8 minutes, for anyone wanting to learn more:

https://youtu.be/LPZh9BOjkQs?si=NHnj3A3lSssTCgg7

Yes, it will kill copywriting, at least in the form that we know.

The reason for this is data analysis, at scale, is simply not possible with human trainers.
Can you translate a sales process into a flowchart? Probably only in the grand lines but there are obvious limits to do so by hand.

But AI is different. It can transcribe the content of conversations from call centers faster than real time. It can also ascribe an emotion to a spoken line, and see exactly where in your script the sales agent has floundered. That was not really possible even 5 or 7 years ago to do so at scale. It may very well find niche areas that a human might overlook.

Will it be perfect? No , but that's not important, the important point is it will be consistent and it can improve. Will it be a "fire and forget" system? No. But I suspect the role of copywriter will shift from creative/sales type to more of an IT type and my guess is that it will eventually be better than human beings.

Also of note: there are very rapid advances in performance. In 20 years, it's quite possible that you'd be able to finetune you own bespoke version of ChatGPT 5.2 on a toaster. If you want AI to pull a Balestra, eh why not.

No need for Ai with the Princess - it'll never be as good as her Black Mountain Poetry prose.


I'm not bothered with Ai. Because I've recently, after months of training, upgraded from parchment and ink to a super cool Olivetti typewriter. The clients seem clarified with it.

As for the more high - techers -

Good old Frank Kern has developed a full on Ai copywriting software kit.

So, we can all be deliriously delighted doing whatever suits us best.


Steve

I agree. AI doesn't know how to custom it's writings to different personas. That's why it will never beat a human in that sense.