Copywriting For Charity

Showcase of excellent charity websites



The Worldwide Blogger Bake Off




Action for Children




Save the Children




Bill & Melinda Gates Foundation




World Concern




Fifty Thousand Shirts




Cards from Africa




Change




Stop Child Labour




Sahayata

Other great examples:

Miracles in Africa




Take the Walk




Wiser




Here's Life Mission Africa




Operation Warm




Manna Food Bank




Global Oneness Project




Red Nose Day




Children's Rights




Sponsor Lee

8 Tips to Design a Charity Website

What makes a good charity website?

1. A mission

A quick tagline to sum up what the charity (or charitable event) is about.


2. How sponsors will be helping

Let your users know what you do with their money once they sponsor. They'll want to know how they're making a difference to someone's life.


3. Photos of people the sponsors will be helping

Help users identify and visualize the people they'll be helping.


4. Donate button

The donate button is most likely the most important asset of a charity website so it should be prominent and obvious. This is the ultimate end goal for users.


5. Donations to date

If the website is for a specific charitable event, show how much the charity's raised to date. Current sponsors get to see how useful they've been while possible sponsors can see that there are other people already helping and the campaign is active.


6. A funding goal

If applicable, share your goal. Having a target gives people something to aim for.


7. Keep in touch

Sponsors will want you to keep in touch as they now have a vested interested, so make sure they can. Let people sign up and send them an occasional newsletter about what the charity is up to. This will also be helpful when it comes to looking for future donations.


8. How can people help

Donating money is the obvious way people can help, but make it clear they can help in other ways. Suggest fundraising ideas and advise how users can help promote the website and charity via other social networking sites.

Very nice previous post. Pretty, but I think the copy misses the point a bit.

The best charity copywriting is about a story. It's the human element that inspires people to donate.

If redid it, I'd focus on a compelling story. At least, that's my take.

- Rick Duris

Nice one, i love that...thanks.

How about this outline:

The cause is important and worthy.
It may seem overwhelming but there's hope.
Here's how we provide that hope.
The charity is effective at helping.
Donations are spent efficiently on the cause with low overhead costs.
Here are some examples of the good we've done.
Here are some examples of delighted donors.
Here's how to validate our ethics and authenticity.
Please join us at helping this important cause.
Here's a great way to start.
And if you want to help even more, here's a bigger option.
Can we count on your assistance today?

Chris

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Just making sure you realize you cannot deduct your services on your income taxes in the USA.