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Good sales page copywriter for website traffic niche?

by bertuseng
16 replies
Hi there,
I was wondering if anyone can recommend a good, copywriter for writing my sales page. This person needs to have experience in writing copy and sales pages for the website traffic niche, because my product is about getting free traffic.

Any suggestions? I have a budget of about 50-100 to spend on this. I can do the webpage, only need the copy.

Thanks for any advice, I don't want to choose a random person for this job.
#copywriter #good #niche #page #sales #traffic #website
  • Profile picture of the author KristiDaniels
    50-100 what?

    $50K-$100K? Definitely Michel Fortin or Brian Keith Voiles. Michel Fortin wrote the sales copy for Traffic Secrets which grossed over a million dollars on the first day. Brian Keith Voiles has more private clients, but has had similar results.

    If your budget is a bit lower, then Stephen Dean is a student of Michel Fortin's and does a great job.
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  • Profile picture of the author bertuseng
    Actually, I would need it for a lot cheaper than that. I am looking to pay less than $150 for a decent sales copy. Any chance of getting a good one for that?
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    • Profile picture of the author Jack Bastide
      Originally Posted by bertuseng View Post

      Actually, I would need it for a lot cheaper than that. I am looking to pay less than $150 for a decent sales copy. Any chance of getting a good one for that?
      no

      not even the cheapy cheapy copywriters charge that low

      Not even a cheapy cheapy copywriter Doing a Wso

      Not even a cheapy cheapy copywriter living in a cave doing a Wso
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    • Profile picture of the author Loren Woirhaye
      Originally Posted by bertuseng View Post

      Actually, I would need it for a lot cheaper than that. I am looking to pay less than $150 for a decent sales copy. Any chance of getting a good one for that?
      I think you're better off raising your budget, or digging-in and
      learning to write your own copy. It is hard, actually, to do it
      well...

      With such a low budget it would be unlikely you'd get a writer
      who has what we call "a clue" - so chances are what you would
      get back would be more feeble at selling your product than what
      you could write yourself.

      The operative factor here is YOU know your product already,
      making your bad copy more likely to be better than bad copy
      from somebody who doesn't know your product.

      Personally I regard writing copy as like giving blood - it depletes
      me and I don't have an unlimited amount to give... so I'm
      selective, and most of the talented writers will be as well.
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      • Profile picture of the author Jack Bastide
        I think some people don't realize what goes into
        a Quality Sales letter and how long it takes

        Jack
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        If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author travlinguy
    For that kind of money you'd be lucky to get a 700-word article and a TV Guide movie blurb...
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  • Profile picture of the author Joanne Reid
    Loren says it like it is...YOU know your product already, making your bad copy more likely to be better than bad copy from somebody who doesn't know your product.

    I've done some cheapy stuff in my life -- but it is never a good experience for either me or my soul. I'm kind of one of those people who thought because I loved writing that giving it away was a nice thing to do. But it makes it difficult to show your portfolio and besides you get a reputation as someone with no credibility.
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    Technical writing and nonfiction ebooks of any variety are my specialty.
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  • Profile picture of the author KristiDaniels
    If a copywriter is any good, then why would they trade their time for $50-$100?

    They would just write copy for their own product or a product with an affiliate program.

    My starting rate is $100K with 50% of the net profit for three years. I only charge that rate for proven marketers with a track record. I wouldn't touch your project for less than $500K + 70% of the net profit for three years. And only then after seeing your product and deciding that it was something I could stand behind.

    Do you intend on making $100 with this product? Then write your own copy and make the $100.

    Do you intend on making at least $100K with this product? Then pay $100K to get some real copywriting!

    You can get a large reduction in copywriting rates by writing your own copy and then hiring a copywriter to do a rewrite.
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  • Profile picture of the author RickDuris
    Hi bertusend,

    I suspect given your experience, you already know the answer to your question and you were just trolling.

    If that's your strategy, I suggest craigslist.com. People responding aren't very good, but they're very cheap. And who knows? You might find a diamond in the rough.

    Best of success,

    - Rick Duris
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  • Profile picture of the author bertuseng
    The reason why I asked is because I browsed through Elance and was surprised to see that some copywriters, who had quite good feedback and had some great examples in their portfolio was doing sales page writing for $15 per hour, which comes to $150 for shortish sales letters. I am sure those guys can probably do a better job than I can.

    I am only selling a inexpensive course for $49, and it would be hard to make it profitable in the near future if I fork out thousands of dollars for a short sales page.

    I think I am going to try my hand at this first and see what happens, hehe.
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    • Profile picture of the author J. Barry Mandel
      Don't sell yourself short.

      If your course was emailed out to only 100,000 people and had a conversion rate of just 2% this would mean 2,000 sales. 2,000 sales x $49 = $98,000

      If you wrote your own copy which converted at only 0.25% then you would wind up with just $12250

      If other words if you DID spend thousands of dollars then it *would* be highly profitable - if it cost you $3000 you would have $92,000 left over = not too shabby


      Originally Posted by bertuseng View Post


      I am only selling a inexpensive course for $49, and it would be hard to make it profitable in the near future if I fork out thousands of dollars for a short sales page.
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      • Profile picture of the author John_S
        On a side note, web site "traffic" isn't a niche. Weight loss isn't a "niche." Americans spend $40 billion on weight-loss programs and products in 2008 alone ...not so much a niche as giant industry sector.

        Web site traffic is pretty much anything anybody anywhere ever thinks about. So, also not a niche.

        I don't want to choose a random person for this job.
        Funny how budget pretty much telegraphs how that will go. One thing to be said for spending a substantial sum -- doing your research and educating yourself about what you're buying moves from being kinda nice to have into the mandatory column.

        Quite a few of the budget minded aren't really hurting for money. They just don't want to go to the trouble of not hiring random people.

        In other words, don't say things flatly contradicted by your budget. If it cost less than what you spent on raw internet access, it's in the budget. You just don't want to bother rearranging some of the discretionary purchases to be able to afford it.

        I've seen very few of the homeless vying for copywriters from the broadband hookup of their cardboard box.

        I have enjoyed being entertained by negotiations in the newly completed thirty million dollar wing of a nonprofit playing poor, however.
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  • Profile picture of the author colmodwyer
    Do you intend on making at least $100K with this product? Then pay $100K to get some real copywriting!
    Not entirely sure that's how it works... If you "make" $100K, but pay your copywriter $100K, then you're not actually making anything at all.

    Bertus, I think you should spend your $150 of copywriting books. In the long run it will be a better investment. Assuming you actually want to learn the skill.

    Colm
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    • Profile picture of the author MikeHumphreys
      Originally Posted by colmodwyer View Post

      Bertus, I think you should spend your $150 of copywriting books. In the long run it will be a better investment. Assuming you actually want to learn the skill.

      Colm
      Bingo. There are plenty of times where a successful marketer has to write their own copy, especially if it's a last-minute deadline or money is tight.

      Back to the hiring a copywriter topic.

      My clients don't hire me because I'm the cheapest or the fastest copywriter. They hire me because my copy makes them money -- often a lot of money.

      The thing is, in order to write high-quality sales copy it is extremely time-consuming. For me to research the target market, do competitor analysis, write, edit, proof, and polish the sales copy... it's frequently 40 hours of work for me.

      Again, I don't write copy fast but I hope you can see why the better copywriters won't accept a $100-$150 project. We have to invest dozens of hours of our time to produce a high-quality sales letter for our clients.

      Hope that explain things a bit better,

      Mike
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  • Profile picture of the author KristiDaniels
    A lot of people are happy to spend $100K on copywriting and only make $100K or $0 net.

    I shoot for at least a 200% ROI within three months for my own clients, but I know a lot of copywriters and copywriting clients who are very, very, very happy if they only make 80% of their copywriting investment back in 3 months.

    What is a customer list of people who purchased $80K worth of product or services worth?

    Industry standard is $1 per month per name for the average purchase of $20. $80K is 4,000 purchases of $20. That list is worth at least $4,000 per month. The other $20K is paid off in five months and then you have a $4,000 per month income stream with all of your initial investment paid off and no debts remaining.

    That is a pretty good deal.
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  • Profile picture of the author bertuseng
    Thanks for all the great advice. I think I am going to take some extra time and try to write my own copy and then maybe getting someone to improve it. Will see how that comes out then.
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