Help: Choosing a $500 Sales Copywriter
I've been online for a long time and have learnt a lot about internet marketing. In this process one thing I've learnt is that writing compelling sales copy just isn't something that I am cut out for (honestly I simple don't have the interest).
Therefore I am looking for a copywriter to craft a 1-page sales letter for an information product (ebook) that I am creating.
My challenge is that I have never hired a copywriter before and I'm afraid that I'll end up picking a writer that will not be able to fulfill the job to my satisfaction (which will be a conversion rate of min. 2%). I know that there are a lot of things that go into making high conversions (product, niche, sales copy, price, layout, testing&tweaking etc.) but it is nevertheless my success criteria.
I'm creating the product based on actual potential customer questions (I'll provide the answers to them) so I'm pretty sure that there will be a market for it and that a copywriter can take those questions and use them in the sales copy.
Because sales letters isn't my thing I'm going to need a copywriter that will not only be able to write but who will also be able to design the actual layout (large/small fonts / font colors / bullets / testimonial boxes etc.) in order to make it work at its optimal level.
The niche is about pet insurance and is therefore rather specific.
My questions are:
- Where do I go look for such a copywriter?
- How do I best determine that she/he is the right one for the job?
- What can I expect when it comes to pricing? (I'm thinking $500)
- Are there anything that I need to be aware of before hiring the writer?
I hope you'll be able to get me on the right track so I can find that perfect copywriter. Thanks.
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