You have been asked this before. But have a look

by Maddi
18 replies
Hello.

I know you have been asked this several times and I must say you guys are quite generous when it comes to professional opinions and without asking a dime. So here is another opt-in page for a critique.

I wanted to hire a pro copy write but since its my first product I haven't got much money to be honest. But that definitely is on my to do list to re-do the copy as get some sales and invest the money in the copywriter and few tweaks in the design here and there.

I must say as my first proper product/website I am proud of it as I've seen some really lousy ones too but would love to have you have a look at it and guide if I can do some changes here and there to make it better or if there is any big mistake in it that can significantly reduce conversions.

Here is the opt-in

Build Self Confidence - Secrets to Overcome Shyness and Boost Self Esteem

and my sales pitch.

http://www.build-selfconfidence.com/thankyou


Any comments are appreciated.

P.S. Since I suck at html editors its gonna be an absolute nightmare for me to edit it and then upload the page on the web but I'd do it nevertheless if it helps my conversions.

Thanks Again.
#asked
  • Profile picture of the author travlinguy
    Okay, first off...
    People don't believe they have problems with self-confidence and self-esteem. Every last soul on the earth has issues with those things but admitting it is hard. With that in mind I'd stay away from those two keywords and focus on the benefits of having those two developed qualities.

    Describe a situation where someone would benefit from powerful self confidence. Something like public speaking, meeting new people, giving a report at work, making a cold sales call... The list could be endless. With that, tie your program to the overall great feeling it is to know you've got all of those situations covered no matter what the circumstances. That's an approach that's proven to work. And you can do it with a very short paragraph.

    You've got a bunch of bullet points just dangling down there on the left without any reference. You might want to put a statement above them says something like:

    Easily Learn To Master:

    Then you can list your bullets. You do need something up there though.

    As for editing the page in HTML, there's no need for that. Get a free WYSISYG editor like Kompozer and it will be easy. Good luck.
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  • Profile picture of the author lenlatimer
    Your sales page is a broken link.
    You squeeze page really needs more that a few bullet points. You need to do some selling - perhaps through a story of how someone's life changed, particularly through your book.

    Maybe your signup takes one to a sales page - but I didn't see anyway to buy -but just sign up. Do you have an autoresponder series?
    Signature

    Len Latimer
    Copy-In-A-Box, an amazing Word Add-in Tool that adds Dazzle & Personality to your copy. My WSO

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    • Profile picture of the author Maddi
      Originally Posted by travlinguy View Post

      Okay, first off...
      People don't believe they have problems with self-confidence and self-esteem. Every last soul on the earth has issues with those things but admitting it is hard. With that in mind I'd stay away from those two keywords and focus on the benefits of having those two developed qualities.

      Describe a situation where someone would benefit from powerful self confidence. Something like public speaking, meeting new people, giving a report at work, making a cold sales call... The list could be endless. With that, tie your program to the overall great feeling it is to know you've got all of those situations covered no matter what the circumstances. That's an approach that's proven to work. And you can do it with a very short paragraph.

      You've got a bunch of bullet points just dangling down there on the left without any reference. You might want to put a statement above them says something like:

      Easily Learn To Master:

      Then you can list your bullets. You do need something up there though.

      As for editing the page in HTML, there's no need for that. Get a free WYSISYG editor like Kompozer and it will be easy. Good luck.
      Will download Kompozer but isnt it similar to Nvu or PageBreeze? the problem is everytime I edit it, it looks fine until I save it and then something goes wrong with the formatting and everything is all over the place some centre some left aligned n stuff like that.

      Thanks for the critique. will put something above the bullet points.

      Originally Posted by lenlatimer View Post

      Your sales page is a broken link.
      You squeeze page really needs more that a few bullet points. You need to do some selling - perhaps through a story of how someone's life changed, particularly through your book.

      Maybe your signup takes one to a sales page - but I didn't see anyway to buy -but just sign up. Do you have an autoresponder series?
      Sales page link sorted now. And yea you do get redirected to the sales page after the opt-in. I will put up a story/review of some sort when I get any. Don't wanna put something fake.

      Auto responder yes. Series, If you mean auto responder email copies then no. For now I've only got a welcome email after the double opt-in.

      Like I said I can't afford a copy writer. The initial plan to be totally honest when I was in the final stages of the product creation I saw my money out the window at such a speed I knew I would be left with no nothing to market it.(Marketing is another issue I'm worries about but we are only discussing the copy here) So the initial plan was to get some copywriting services and share the revenue. But after thorough reading of the forums most copywriters are pissed off at this kind of approach anyway that people are asking for free copywriting services for lame products with no potential or are willing to pay the least amount. So I didn't approach anyone in this regard.

      The link to sales page is working now and you can have a look if you want. Thanks again.
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  • Profile picture of the author The Copy Nazi
    Banned
    Sorry Maddi but it's a yawn-fest. Starting with your less than exciting heading. What do we do with that? And usually on a Squeeze Page the less copy you have the better. Its just bait for the opt-in. So only use a few lines of copy - one paragraph - or even a short video. Stick a Red Arrow pointing to the opt-in or even circle it in hand-drawn script. (I have an animated gif red arrow if you want it - PM me)

    You have -

    "Discover The Secrets To Build Your Self-Confidence And Boost Your Self Esteem Instantly!
    "

    Who cares about that? What are the benefits? You're not hitting my hot-button at all. "Discover the Secrets" is just straight out lame. Why not paint the picture a bit? You're talking about self-confidence and self-esteem. How about something like

    "You Know What Everyone's Biggest Fear Is? - Speaking in Public. Know Why That Is? - Lack of Self-Confidence and Self-Esteem. Want to Know How to Overcome It?"

    (then run some copy here - this is from your salespage) Even the most socially-challenged person can be turned into a convincing powerhouse just oozing with self-confidence! It doesn't matter how high or low your confidence level is right now...these time-tested secrets are the quickest, easiest, and most reliable way to boost your confidence through the stratosphere! I can't even begin to describe how powerfully these secrets can affect your life! And you can find it all here, in this exciting new ebook...
    Download A Chapter To See The Power Of This eBook For Yourself Absolutely FREE!!
    Insert Your Name and Email Address In the box below to gain Access to the chapter Immediately







    BTW you've left the "self" out of the second hyperlink.

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    • Profile picture of the author Maddi
      Originally Posted by Metronicity View Post

      Sorry Maddi but it's a yawn-fest. Starting with your less than exciting heading. What do we do with that? And usually on a Squeeze Page the less copy you have the better. Its just bait for the opt-in. So only use a few lines of copy - one paragraph - or even a short video. Stick a Red Arrow pointing to the opt-in or even circle it in hand-drawn script. (I have an animated gif red arrow if you want it - PM me)

      You have -

      "Discover The Secrets To Build Your Self-Confidence And Boost Your Self Esteem Instantly!
      "

      Who cares about that? What are the benefits? You're not hitting my hot-button at all. "Discover the Secrets" is just straight out lame. Why not paint the picture a bit? You're talking about self-confidence and self-esteem. How about something like

      "You Know What Everyone's Biggest Fear Is? - Speaking in Public. Know Why That Is? - Lack of Self-Confidence and Self-Esteem. Want to Know How to Overcome It?"

      (then run some copy here - this is from your salespage) Even the most socially-challenged person can be turned into a convincing powerhouse just oozing with self-confidence! It doesn't matter how high or low your confidence level is right now...these time-tested secrets are the quickest, easiest, and most reliable way to boost your confidence through the stratosphere! I can't even begin to describe how powerfully these secrets can affect your life! And you can find it all here, in this exciting new ebook...
      Download A Chapter To See The Power Of This eBook For Yourself Absolutely FREE!!
      Insert Your Name and Email Address In the box below to gain Access to the chapter Immediately







      BTW you've left the "self" out of the second hyperlink.

      That is a good idea. I may tweak my squeeze page with this headline (with your permission) and a paragraph and then the opt-in form.

      I was thinking of a short video myself to be honest would download camtasia trial n stuff and do audio on it with a few bullet points going in the video. Might as well do it anytime now.

      Thanks for the ideas everyone.
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  • Profile picture of the author wrcato2
    Squeeze page has really good colors. Ebook cover looks good but needs a benefit title. The opt-in form needs help.
    You wrote "please enter you details for the free chapter". Sounds like a five year old wrote the book. Do you have another benefit to give away? That would also help.
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  • Profile picture of the author Maddi
    How about now guys??
    I've implemented most of the things suggested by you guys. This may need further help but you gotta agree its much better then before.

    Optin Page Template #6

    check it out and let me. Quick replies will be appreciated as I can't wait to start to market it (with however limited means possible- free resources)

    Still gotta work on the Landing Page but that too will be done asap.
    Btw Travelinguy I've done this squeeze page in Kompozer like you suggested. It is pretty much like Nvu that i've been using before but with a few advanced features that make life a little more easy.

    @ Metronicity: Nicked your headline there mate. Hope it looks okay.

    @wrcato2: what exactly do u mean by benefit title ?

    More comments n critique appreciated.
    Thanks
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    • Profile picture of the author jukeboxhero
      Originally Posted by Maddi View Post

      How about now guys??
      I've implemented most of the things suggested by you guys. This may need further help but you gotta agree its much better then before.

      Optin Page Template #6

      check it out and let me. Quick replies will be appreciated as I can't wait to start to market it (with however limited means possible- free resources)

      Still gotta work on the Landing Page but that too will be done asap.
      Btw Travelinguy I've done this squeeze page in Kompozer like you suggested. It is pretty much like Nvu that i've been using before but with a few advanced features that make life a little more easy.

      @ Metronicity: Nicked your headline there mate. Hope it looks okay.

      @wrcato2: what exactly do u mean by benefit title ?

      More comments n critique appreciated.
      Thanks
      That headline makes no sense unless your dealing with a group of people who want to public speak....

      because it basically says "Want to know why people are scared to public speak"...So unless your target demographic wants to know that, then you've lost them from the get go.

      Do some research dude.

      From my brief research, which covers companies who spend hundreds of thousands of dollars (if not millions) studying their markets I would recommend.

      "Tired Of Settling For Less?"

      Studies Show Low Self Esteem Does Have It's Rewards:

      Less Money, Less Opportunity, Less Respect Oh Did I Mention LESS SEX!

      Scarier yet is if you don't nip this problem in the butt now, you'll risk passing those traits onto your children.

      XXXX

      Still on the fence whether you've got an issue with self esteem? Try my FREE Esteem Assessment on the next page. I'll just need your permission by entering your name in the box on the right.

      (this section eliminates the prospects fear of admitting they have a problem. Their just taking a short assessment....Not to mention it positions you as the expert just by providing a test....Oh, and did I mention if they prove to have a problem and you offer a solution, that you might sell some stuff?)

      Get away from name and email double opts. go to an email, single opt. It nearly doubled my business.

      Are you in love with that book cover or what? It takes up the whole dang page. Trim it down and give me some bullets that make me lust over what you have to offer (EVEN IF IT'S FREE)

      Good luck man, keep up the good work.
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      • Profile picture of the author Maddi
        Originally Posted by jukeboxhero View Post

        That headline makes no sense unless your dealing with a group of people who want to public speak....

        because it basically says "Want to know why people are scared to public speak"...So unless your target demographic wants to know that, then you've lost them from the get go.

        Do some research dude.

        From my brief research, which covers companies who spend hundreds of thousands of dollars (if not millions) studying their markets I would recommend.

        "Tired Of Settling For Less?"

        Studies Show Low Self Esteem Does Have It's Rewards:

        Less Money, Less Opportunity, Less Respect Oh Did I Mention LESS SEX!

        Scarier yet is if you don't nip this problem in the butt now, you'll risk passing those traits onto your children.

        XXXX

        Still on the fence whether you've got an issue with self esteem? Try my FREE Esteem Assessment on the next page. I'll just need your permission by entering your name in the box on the right.

        (this section eliminates the prospects fear of admitting they have a problem. Their just taking a short assessment....Not to mention it positions you as the expert just by providing a test....Oh, and did I mention if they prove to have a problem and you offer a solution, that you might sell some stuff?)

        Get away from name and email double opts. go to an email, single opt. It nearly doubled my business.

        Are you in love with that book cover or what? It takes up the whole dang page. Trim it down and give me some bullets that make me lust over what you have to offer (EVEN IF IT'S FREE)

        Good luck man, keep up the good work.
        Thanks man.
        The Headline may need some work but trust me mate Its way better then wat it was before honestly. Fellow warrior Metronicity was kind enough to giv me a better one but now I've got more idea following your post now. Will be doin the tweaks tonight hopefully.

        You sure single optins are gonna be alright? Since i'm only starting off now I think i'm better safe then sorry. I did have a redirection straight to the landing page after the opt-in instead of the aweber thankyou page but then people were'nt confirming their email addresses and wasn't really helping building my list.

        Thanks again for your comments.

        P.S. After this thread I really wish I could get a copywriter
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  • Profile picture of the author Joanne Reid
    Metronicity (I am developing a crush on that man!!!) is once again right. It is a yawn-fest. Too many fonts and the wrong ones are too big and the right ones are too small....but I see that you are working on it.

    The main thing is you are accepting it as a draft and working well to improve it...
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  • Profile picture of the author The Copy Nazi
    Banned
    That headline makes no sense unless your dealing with a group of people who want to public speak....

    because it basically says "Want to know why people are scared to public speak"...So unless your target demographic wants to know that, then you've lost them from the get go.

    Do some research dude.
    I just did Dude. And this is what I found.
    The most common phobia?
    "The biggest fear is public speaking, with 15 percent of Americans experiencing a dramatic fear of it," Telch said. "People have had to turn down jobs, and certainly students have dropped classes because of it."
    from The University of Texas

    But hey...I did say "something like". You could always spin this like -

    "What is People's Biggest Fear? Snakes?...Spiders?...Heights?...Claustrophobia?
    Nope. Public Speaking. Why's That? - Lack of Self-Confidence and Self-Esteem. Want to Know How to Overcome It?"
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    • Profile picture of the author jukeboxhero
      Originally Posted by Metronicity View Post

      I just did Dude. And this is what I found. from The University of Texas

      But hey...I did say "something like". You could always spin this like -

      "What is People's Biggest Fear? Snakes?...Spiders?...Heights?...Claustrophobia?
      Nope. Public Speaking. Why's That? - Lack of Self-Confidence and Self-Esteem. Want to Know How to Overcome It?"
      Dude if I didn't like you so darn much I'd call you a retard....

      Anyway great research you found out that people are SCARED OF PUBLIC SPEAKING because they lack confidence....I could have told you that.

      Here's the deal dude....You dragged your research lab over to the wrong shop. Admirable effort but WRONG!

      *Just so I don't appear to be hounding MetroSexual or whatever he is, I'm just giving him crap because i like him and his work....

      What you need to do is head your lab over to Amazon.com and look at the bullets on the back of each and every confidence book they have.

      Publishing companies spend MILLIONS researching what consumers in every niche are looking for and What problems are keeping them from catching some ZZZZZ's....

      I assure you there's far more people in America losing sleep over

      NOT GETTING LAID
      NOT GETTING MONEY AND/OR
      NOT GETTING RESPECT AND/OR
      SCREWING UP THERE KIDS/FAMILY

      Then there is worrying about: "How do I get the confidence to public speak"....I mean dude, really?

      Here's Confidence Case Study: A pimpled face dweeb in high school is poppin more Ambien than an Eminem Road show, losing sleep over how he's going to find a date to prom and where he's going to find money to buy a rubber....

      Here's what's not happening: Pimple faced dweeb lying in bed puzzling over "How can I get the confidence to give a speech...THAT I DON'T EVER HAVE TO GIVE".

      Please keep in mind: I'm just humoring my good buddy MetroSexonicity or whatever the name....

      It's kinda like one of those 2nd grade crushes where you pick on girl cause you like her...Only I'm 34, hopefully he's not a girl, and the girl would have to be Waaaaaay better looking...I'm just sayin.

      Eric Medemaricity...
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by jukeboxhero View Post

        Dude if I didn't like you so darn much I'd call you a retard....

        Anyway great research you found out that people are SCARED OF PUBLIC SPEAKING because they lack confidence....I could have told you that.

        Here's the deal dude....You dragged your research lab over to the wrong shop. Admirable effort but WRONG!

        *Just so I don't appear to be hounding MetroSexual or whatever he is, I'm just giving him crap because i like him and his work....

        What you need to do is head your lab over to Amazon.com and look at the bullets on the back of each and every confidence book they have.

        Publishing companies spend MILLIONS researching what consumers in every niche are looking for and What problems are keeping them from catching some ZZZZZ's....

        I assure you there's far more people in America losing sleep over

        NOT GETTING LAID
        NOT GETTING MONEY AND/OR
        NOT GETTING RESPECT AND/OR
        SCREWING UP THERE KIDS/FAMILY

        Then there is worrying about: "How do I get the confidence to public speak"....I mean dude, really?

        Here's Confidence Case Study: A pimpled face dweeb in high school is poppin more Ambien than an Eminem Road show, losing sleep over how he's going to find a date to prom and where he's going to find money to buy a rubber....

        Here's what's not happening: Pimple faced dweeb lying in bed puzzling over "How can I get the confidence to give a speech...THAT I DON'T EVER HAVE TO GIVE".

        Please keep in mind: I'm just humoring my good buddy MetroSexonicity or whatever the name....

        It's kinda like one of those 2nd grade crushes where you pick on girl cause you like her...Only I'm 34, hopefully he's not a girl, and the girl would have to be Waaaaaay better looking...I'm just sayin.

        Eric Medemaricity...
        Rude and arrogant reply. Cited.
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  • Profile picture of the author Pipinscott
    Metronicity has nailed it. Even if I didn't want to speak publicly I can relate to the lack of self confidence or self esteem and not have to admit that I am victim of those. And I could still peek, with dignity, to get an extra boost in both...

    I would add to be certain your bullets are benefits that your target audience wants, not what you think they need. Don't put too many bullets in either..yawn..

    I have studied the supposed benefits and all the gurus I queried promote double opt in saying the slight benefit of single opt in was not worth the inevitable spam complaints.
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  • Profile picture of the author Maddi
    Ok guys Here is the Squeeze Page and it is miles better than what I had.

    Build Self Confidence - Secrets to Overcome Shyness and Boost Self Esteem

    Did I mention that Metronicity has been very very very helpful?

    Thanks everyone and keep the comments coming.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Paul McQuillan View Post

      For one, guys put your little balls back in your pants.

      Mal's advice was not whack. He is lending a hand like
      everyone else.

      I do not write in Mal's style or anyone else on here. That's
      why I appreciate hearing his unique view.

      I guess nobody see how Mal's headline could be spun...

      too bad

      I do agree with the public speaking not being the main trigger

      This advice left out a little something...



      that something is proof. don't leave out the most important part
      "Tired of Settling for Less?" - that's the on-target world-beating headline is it? How about "Tired of Settling for Tired Old Headlines?"

      BTW "public speaking" encompasses all sorts of things - standing up in class and talking, doing a presentation for work colleagues, reading the eulogy at a funeral, giving the best-man's speech, talking to strangers in a group situation. So it probably needs to be qualified in the body copy. As in "Do you s**t yourself when the teacher asks you to stand up in class and give your opinion? Are you terrified to give a presentation at work? Are you dreading giving the best-man's speech...yada yada yada

      Just found another reference to "What are People Most Afraid of?" - from Ask.
      By a clear margin, public speaking is people's biggest fear.
      According to "The Book of Lists," the fear of public speaking ranks number one - far above the fear of death and disease.
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  • Profile picture of the author Steve Faber
    How about -

    Talk to Anyone, About Anything, Anytime, Anywhere....There is Only ONE Reason You Can't Do It, and You Can Easily Eliminate That Reason Forever, Starting Right Now!
    Signature
    For Killer Marketing Tips that Will Grow Your Business Follow Me on Twitter Now
    After all, you're probably following a few hundred people already that aren't doing squat for you.....
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