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whats the best copywriting resource you've ever bought?

by ruch1v
14 replies
whats the best copywriting resource you've ever bought?
#bought #copywriting #resource
  • Profile picture of the author ruch1v
    Originally Posted by Paul McQuillan View Post

    Do I dare say a $1000 course? I may be flogged if
    I do that.

    I could say a book, but it wont be the right one

    I could say newsletters from a legendary copywriter,
    but he was too brash.

    I agree with what the next person posts

    Lol, come on Paul... say the $1000 course if need be
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    • Profile picture of the author jasondinner
      Originally Posted by Paul McQuillan View Post

      Favorite "cheap" source- How to Write a Good Advertisement
      by Victor Schwab.
      That was a great book as well.
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  • Profile picture of the author ruch1v
    I actually heard in an interview (some guy in the fitness industry) that yanik's $1500 one is supposed to be the best, so it wouldn't shock me too much...
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  • Profile picture of the author jasondinner
    So far for me it has been John Caples Tested Advertising Methods.

    He talks a lot about headlines and that knowledge helped me apply
    it not only to headlines on sales pages and squeeze pages, but also
    for Email Subject Lines, Video Titles, Blog Post Titles, etc.

    I highly recommend it
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    • Profile picture of the author ksburgess
      Originally Posted by jasondinner View Post

      So far for me it has been John Caples Tested Advertising Methods.

      He talks a lot about headlines and that knowledge helped me apply
      it not only to headlines on sales pages and squeeze pages, but also
      for Email Subject Lines, Video Titles, Blog Post Titles, etc.

      I highly recommend it
      I had another marketer recommend this to me so I picked it up - its been a fascinating read and I find myself flipping through the headline chapters again and again as I work on things. I give it a high recommendation.
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  • Profile picture of the author jasondinner
    Oh and I can't forget The Lazy Man's Way To Riches.

    It was recommended by Gary Halbert so when I got it I was expecting
    to read about hard core old school direct response marketing.

    However, the first half of the book has nothing to do with marketing
    and totally shocked me and got my attention.

    So much so that I practice "Dyna/Psych" every day now and am turned
    back on to Napoleon Hill's stuff as a result.

    Hard to really pick which one now that I am thinking about it
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