Weary beaten down marketer seeks copy critique

Scott - Your problem is less the copy than it is the clutter. Your site is terribly unfocused. I have no doubt this is the major problem affecting your conversion rates.

Ideally, your landing page copy should be focusing on the promise you're making in your logo: Uncover new markets; attract new customers; grow your business, and your site name: Business Strategy Consulting.

But you don't talk about any of that. Instead, your copy swings straight into pushing this "Inner Circle" membership.

Not trying to be harsh here, but -
- I don't know who the heck you are;
- I came here looking for ideas on business strategy or business consulting services;
- I have no idea what your "Inner Circle" contains or why it would be of value to me (other than you say so); and
- I don't even know if you're the person I want to do business with, much less "join" anything.

The initial impression of your page (above the fold) is almost like you're selling tooth whitener or acaci berry juice or miracle weight loss. Since (I'm assuming) you're trying to attract legitimate business owners (i.e. those with $$), you're sabotaging yourself.

Below the fold, the confusion continues...

...Far too much going on here. What do you want me to do on this page? Read articles? Watch the video? Go look through the archives? Log in??

My suggestion would be to dial the whole thing waaaay back. Get rid of the clutter and distractions. Focus.

Define the PRIMARY purpose of this page. What ONE THING do you want your site visitor to do? What ONE purpose does this page serve?

Since you're targeting businesses (i.e. B2B market), I'd suggest you focus on establishing yourself as a credible resource for them first.

Introduce yourself, tell them how you can help them and why you're the one to do it, offer them some small proof of your expertise (eg freebie giveaway for signup), and move them to the next stage - your services offerings, which include the Inner Circle stuff.

Note: Since you have "Consulting" in your name, I would expect to find that you offer consulting services. But, apparently, you don't. This kind of incongruence is a deal-killer. People like to get what they expect to get.

Clean up the design so that it's easy for the visitor to understand what you want them to do. And for them to do it.

Get rid of the reverse type and the serif font. Both lower response rates for online marketing. Plus, it makes you look like you're trying too hard to be hip or something. Go with a plain background in some shade of white, and dark, sans-serif font. Boring, yet eminently readable.

Put your picture and bio up top, where they can be easily seen.

Put your Inner Circle sales pitch on a separate sales page and give it a proper sell, with specifics. Right now, it's nothing but vague, vague, and more vague.

Personally, I hate the red brick background against the orange header. I find the color scheme painfully harsh - but maybe that's just me.