matching benefits to emotions

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In a sales letter, matching the benefits of your product or service to the dominant resident emotions of your prospect is vital.

The best article I've seen on the subject was written by Clayton Makepeace back in 2006 ...

Copywriting techniques : Make your product benefits sparkle | The Total Package

If you're the least bit interested in improving your copywriting ability, this article is a must read.

#benefits #emotions #matching

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