matching benefits to emotions

by Alex Cohen

Posted: 14 years ago 7 replies

COPY WRITING

In a sales letter, matching the benefits of your product or service to the dominant resident emotions of your prospect is vital.

The best article I've seen on the subject was written by Clayton Makepeace back in 2006 ...

Copywriting techniques : Make your product benefits sparkle | The Total Package

If you're the least bit interested in improving your copywriting ability, this article is a must read.

Alex

#benefits #emotions #matching

Loren Woirhaye 14 years ago

Excellent stuff. Thanks.
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sethczerepak 14 years ago

Great post. Thanks Alex
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seven777 14 years ago

Good read, thanks for posting.
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Nathan Alexander

14 years ago

That's great reading and re-reading. Thank you. (Now I have to go back and check some of my previous mailings and cringe...)

Thanks
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Loren Woirhaye

14 years ago

I printed this out and read it a few times.

Clayton explains this well here. For those looking for more
on how to do this process get Drew Eric Whitman's
excellent book "Ca$hvertising". Whitman explains it
equally well from his own point-of-view.

Thanks
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*Breakthrough Marketing Blog (+ goodies) *
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Alex Cohen

14 years ago

Originally Posted by Loren Woirhaye

I printed this out and read it a few times.

Clayton explains this well here. For those looking for more
on how to do this process get Drew Eric Whitman's
excellent book "Ca". Whitman explains it
equally well from his own point-of-view.

Thanks Loren.

Michel Fortin also has an excellent article on the subject ...

http://www.michelfortin.com/the-oft-...-and-benefits/

One highlight: He describes the difference between advantages and benefits.

Alex

Thanks

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Ross Bowring 14 years ago

Thanks for the article. It's amazing the canon of free info Clayton has put together. If you just read all of the free info on his site you can get a thorough direct response education.
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