My Interview With Craig Garber...

25 replies
If you're into copywriting or marketing, it's definitely worth checking out what Craig has to say... He worked with Gary Halbert, he makes a TON of money selling his own products, and he's a great model for any aspiring (or established) copywriter...

I decided to just post this open on my blog, originally I was going to force an opt-in...

There is a VERY brief pitch about his book towards the end, but everything else is pure content, and I've included no affiliate links in the post.

If this is inappropriate, please let me know.

A little about what we cover...

-How to create products that are practically guaranteed to sell...

-Why it really is easy to make $20,000 or more a month...

-How to position yourself so your customers need you more than you need them...

-Why being accessible to anyone (may) be bad business...

-No one cares how much you know... Until you do THIS...

-How to charge $10,000+ to write a sales letter...

-The fundamental mindset that ANY successful business owner MUST have....

-Gary Halbert's greatest talent, and it wasn't writing copy...

-How to create genuine trust and loyalty with your customers...

-How Craig Garber convinced Gary Halbert to launch his career...

-How to value your time... And how to make your customers value your time and products...

-How to attract customers instead of chasing them...

-How to (and why you MUST) qualify your prospects...

-What NEVER to say to any potential prospect or customer... Yet many marketers do it on a daily basis.

-How to commit business suicide... And what to do to avoid it...

-Why most peoples biggest obstacle is their mindset, and what to do about it...

-If you're a freelancer, how to create continuity and cross promotional products in your business...

I was going to edit my end of this, I sound like a nervous little kid at the beginning, but I calmed down eventually, so forgive me for that.

Here's the link. Interviews | Interview With Craig Garber...

Hope you learn something and enjoy it!

Thanks,

-Scott

P.S. If this is borderline "self promotional" please let me know... It's on the blog, there's no affiliate links, and I really think most people will get a lot out of it, so I *think* I'm in the clear. The only thing currently for sale on my blog are my services, which I'm not trying to market to you guys, since this is an interview for copywriters and all...
#craig #garber #interview
  • Profile picture of the author ghyphena
    I can vouch for this interview's quality. Really interesting material, and not just a pre-sell for Craig's book.
    Signature

    Gil-Ad Schwartz

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  • Profile picture of the author Scott Murdaugh
    Thanks Gil-Ad,

    And I'll be the first to admit that Craig has a "love him or hate him" type of personality.

    I also don't agree with everything he says, such as never giving free consultations... If I sense a guy has a project I want to work on, and he's pre-qualified, I'll give him a free half hour to talk about it...

    But for the most part, I personally think he's a very bright guy... He's got the success to back it up, and although he comes across a little cocky at times, I think he's interesting to talk to/listen to and just about anyone can learn something from him that will help them make a little more money.

    I appreciate you chiming in.

    Thanks,

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author David Maschke
    Scott,

    That was a great interview. I'm gonna have to listen to it again and take notes.

    Looking thru some of your letters you wrote, you are a talented writer. You don't try to be clever or eloquent, but man, you can hit the nail on the head (small tip - have the links to your samples open up in a new window - when I closed the sample letter I also lost your site)

    Dave
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    I

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    • Profile picture of the author k0zm0zs0ul
      Originally Posted by David Maschke View Post

      Scott,

      That was a great interview. I'm gonna have to listen to it again and take notes.

      Looking thru some of your letters you wrote, you are a talented writer. You don't try to be clever or eloquent, but man, you can hit the nail on the head (small tip - have the links to your samples open up in a new window - when I closed the sample letter I also lost your site)

      Dave
      P.S.. I dig your style too. Good stuff, and I agree with Dave, you're talented as well.

      Warm regards,
      C
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      • Profile picture of the author markpocock
        Great interview!

        Thanks Scott.
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        Get a FREE 20 minute consultation on your sales letter. Contact me today
        And have the secrets A-List Copywriters - David Garfinkel & Parris Lampropoulos
        use in their multimillion dollar promotions
        www.markpocock.com

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  • Profile picture of the author RickDuris
    Great job Scott on the interview with Craig Garber, I am EXTREMELY happy for you. You should be proud. - Rick Duris
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  • Profile picture of the author BrianMcLeod
    Excellent job, Scott.

    Murdaugh shoots... he SCORES!
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    • Profile picture of the author MikeHumphreys
      Great job Scott. Craig came across as both sincere, very knowledgable and spoke with no self-promotional pitching during the interview... which can be a rare combination in our industry.

      Definitely worth listening to this interview IMHO.
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      • Profile picture of the author Jays80
        Scott,

        thanks for great content.

        Thanks,
        Jay
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        • Profile picture of the author Mark McClure
          Scott,
          Good job. You did well - just let your guest talk and out comes some useful info.

          I'd say Craig had great belief in his abilities - honed over many years and much effort (What he said about how easy it is to earn $20K monthly comes to mind...)

          He mentioned several times how much he valued his time - the one thing we all get the same amount of each day.

          I can see he doesn't (or no longer) suffers fools gladly. That's a great attitude to have in business. And I can sense he has an end game in mind - cut the "selling time" activities out in 4 or so years and let the multiple streams info products feed his cash flow needs. Clever man.

          Thanks again.
          Interesting that he mentioned his choice of recent novels - I'll have to look that Japanese author up.
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  • Profile picture of the author BrandonLee
    Great stuff. I love Craig's stuff and I think that aside from Walker he's the guy who has helped me the most by far in my own personal development. He's had the strongest influence in how I run my business by far.
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    • Profile picture of the author Ross Bowring
      Scott, I really enjoyed your interview. You were very well prepared. Bravo.
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  • Profile picture of the author Sam Mlambo
    Awesome interview Scott!

    This is the first time I heard Craig Garber speak. Way to go

    - Sam
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  • Profile picture of the author Scott Murdaugh
    Thanks for the awesome feedback guys...

    Very much appreciated...

    And I don't consider him cocky at all btw. I've read his newsletter and listened to several of his audios, and watched several of his vids. He comes across as a straight shooter who is highly confident in his skills as a direct response copywriter.
    I agree. I think he can come off cocky if you don't know his stuff well... I remember the first time I found his site I was like "King Of Copy, Seriously?"

    He's actually a genuinely nice guy. And I really appreciate his straightforward style now that I'm familiar with him. Always love the audio stuff with his newsletter.

    @ Brian and Mike... Thanks guys! Really glad you guys enjoyed it. Really appreciate the comments.

    @ Mark and Brandon...

    The main thing I get out of Craig's stuff is motivation and ideas for my own business. I really do like his philosophies on just running and marketing a business in general.

    He gets deep into mindset stuff too, which I kind of dig.

    @ Ross and Sam... Thanks guys! Glad you enjoyed it.

    Feedback is VERY much appreciated.

    Here's to an awesome 2010.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author RevenueRabbi
    Thank you Scott. great stuff!!
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  • Profile picture of the author Rezbi
    Good interview, Scott. Thanks.

    This is the first Craig Garber interview I've heard and he's not what I thought he might be.

    Just goes to show you really can't judge a book by its cover.
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  • Profile picture of the author colmodwyer
    70 minutes, holy hell! Nice one Scott.

    Love him or loathe him, Garber knows his stuff. Those comic book ad critique DVD's with his seductive selling course are the shizzle - I think anyway.

    Looking forward to this when I get the chance, thanks again.

    Colm
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    • Profile picture of the author marciayudkin
      Originally Posted by colmodwyer View Post

      70 minutes, holy hell! Nice one Scott.

      Love him or loathe him, Garber knows his stuff. Those comic book ad critique DVD's with his seductive selling course are the shizzle - I think anyway.

      Looking forward to this when I get the chance, thanks again.

      Colm
      What does "shizzle" mean? Have never seen this word.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Scott Murdaugh
    It's a derivative of the word "shiznit" and closely related to "forizzle".

    "That concert was the shizzle."

    "I don't know what the fuzizzle I'm talking about."

    Check out some old Snoop Dogg, for rizzle. It's the bomb-diggity.

    -Scott

    P.S. This was posted awhile ago. There's an affiliate link on the post now, just a heads up. I didn't intentionally bump it.
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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  • Profile picture of the author Dietriffic
    Excellent interview.

    Worth the time. Some gold nuggets in there.

    It has given me the confidence to position myself higher in the future.
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    — Melanie (RD)

    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
    Join me: Twitter and Facebook

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  • Profile picture of the author BizManRobert
    Originally Posted by Scott Murdaugh View Post

    If you're into copywriting or marketing, it's definitely worth checking out what Craig has to say... He worked with Gary Halbert, he makes a TON of money selling his own products, and he's a great model for any aspiring (or established) copywriter...

    I decided to just post this open on my blog, originally I was going to force an opt-in...

    There is a VERY brief pitch about his book towards the end, but everything else is pure content, and I've included no affiliate links in the post.

    If this is inappropriate, please let me know.

    A little about what we cover...

    -How to create products that are practically guaranteed to sell...

    -Why it really is easy to make $20,000 or more a month...

    -How to position yourself so your customers need you more than you need them...

    -Why being accessible to anyone (may) be bad business...

    -No one cares how much you know... Until you do THIS...

    -How to charge $10,000+ to write a sales letter...

    -The fundamental mindset that ANY successful business owner MUST have....

    -Gary Halbert's greatest talent, and it wasn't writing copy...

    -How to create genuine trust and loyalty with your customers...

    -How Craig Garber convinced Gary Halbert to launch his career...

    -How to value your time... And how to make your customers value your time and products...

    -How to attract customers instead of chasing them...

    -How to (and why you MUST) qualify your prospects...

    -What NEVER to say to any potential prospect or customer... Yet many marketers do it on a daily basis.

    -How to commit business suicide... And what to do to avoid it...

    -Why most peoples biggest obstacle is their mindset, and what to do about it...

    -If you're a freelancer, how to create continuity and cross promotional products in your business...

    I was going to edit my end of this, I sound like a nervous little kid at the beginning, but I calmed down eventually, so forgive me for that.

    Here's the link. Interviews | Interview With Craig Garber...

    Hope you learn something and enjoy it!

    Thanks,

    -Scott

    P.S. If this is borderline "self promotional" please let me know... It's on the blog, there's no affiliate links, and I really think most people will get a lot out of it, so I *think* I'm in the clear. The only thing currently for sale on my blog are my services, which I'm not trying to market to you guys, since this is an interview for copywriters and all...
    Hello Scott, I'm new here...and having just read "How To Make Maximum Money With Minimum Customers" thought I'd do a search to see what members here had to say about Craig Garber...that's how I found this thread.

    Many thanks for the interview link, listening to the recording now, its really GREAT to hear the voice from the man himself...

    For myself I only recently discovered that Graig had worked with the late Gary Halbert, which prompted me to purchase the book...And the Verdict:

    It's Simply EXCELLENT A Must Have!

    A book For ALL Business People - Period!
    Signature
    ''Discover How To Make $19,289 In Just 30 Days From Biz Owners Begging You To Take Their Money!''

    "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition." ~ Steve Jobs (RIP)
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