Just thinking of a confrontational headline to use for my product when marketing to the gen Yers who go to the gym, work out but aren't getting the results they need.
I will be showing them a video of an exercise that I do that I've never seen anyone else do, to get them to begin the trust process before I sell them the product itself.
forgive my simplicity, I'm not saying that's all that's needed to sell them, but you guys get the idea. I realize the fitness/weight loss niche is highly competitive (so am I ) so I'd like to try confrontational AKA Richjerk style marketing and see where it gets me.
What say you my fellow Warriors?