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A Letter & A List: California pastor raises $2.4 million in just 5 days

by J. Barry Mandel
5 replies
You can read more by going here:
Calif. pastor takes in $2.4M after donations plea - Yahoo! News

The bottom line is in just 5 days time Rick Warren raised over $1.4 million dollars MORE then what was needed to cover his churches debt via his website thanks to just 2 things: a letter and a list.

The letter cited the church's accomplishments in 2009 and detailed how the donations would be used, including the church's food pantry, homeless ministry, counseling and support groups.
What recession?

#$24 #california #days #letter #list #million #pastor #raises
  • Profile picture of the author BrianMcLeod
    Message To Market Match made in Heaven...

    Couldn't resist ; )

    B
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    Brian McLeod
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    • Profile picture of the author marciayudkin
      Oh come on. Calling Rick Warren a "California pastor" and saying all he had was a letter and a list is like calling Hillary Clinton a "mom in New York State" and saying all she had to do to raise millions of dollars was make a bunch of phone calls.

      True but highly, highly misleading.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Alex Cohen
    We don't talk about it much here, but direct mail fund raising is a huge industry.

    The need to be altruistic is a strong emotion in a lot of people.

    Alex
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  • Profile picture of the author RickDuris
    Hi Justin,

    You are right, regarding the list and the letter framing. Very well done.

    But I believe you are also missing a key ingredient, making it sound easier than it might be.

    Rick Warren has a reputation. He has a brand. His words are extremely relevant to the people that he connects with. But more importantly he has a DEEP AFFINITY with his congregation. His people would crawl across broken glass to help him and smile while doing it.

    That to me, IS "the secret sauce."

    - Rick Duris

    PS: And if anyone has a copy of that letter, I am sure folks would be able to learn from it. I know I would.
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  • Profile picture of the author bobmcalister
    reminds me of the old fund raising letter by Harv somebody

    I had a copy at one time but what he did was Challenge the people to match his own contribution and got something like an 80% response rate.

    maybe some of the old farts around here remember more fo the details. I can say that because I am one.
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