I have been asking myself the same question lately. These are my thoughts:



Pros

• Potential "eye candy"
• High visibility
• Possibly better turnover

Cons

• Not as useful for SEO
• Invisible to screen reading browsers
• Slower load time
• Potentially higher bounce rate because of load time

Pros

• Visible to search engines
• Loads quickly
• Fonts can be changed easily
• Headline can be updated quickly

Cons

• Potentially not as catchy as an image

In conclusion, I have not yet decided which would be best.

For my upcoming site, I am considering a combination of text with a photo/logo.

Let me know if this helps!

Hi Nate,

Thanks for explaining, that helped.

-Jay

Nate, good job on that.

I've been using both. As far as an
SEO standpoint, that doesn't bother
me on a salesletter since I don't worry
about SEO when it comes to a salesletter.

But this makes me think that this would
be good to split-test. Out of all the
headline split tests I've done or been
involved with, I don't recall that we've
done plain text vs. an image. Will try
it with the launch I have coming up.

Graphic headlines tend to get more attention which is what a headline
is suppose to do for your sales letter. But like any other attention
getter, it loses it's effect after everybody starts doing it.

Still worth a try right now though.

-Ray Edwards

--------------------------------
I am of the old school thinking...
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Text is best.

Hey everyone,

Even if you use an image, just include the headline text in the alt description. Screen readers / SEO will be just fine :-)

BEST OF BOTH WORLDS!!

Personally I would use graphics, but Im a graphic artist hahah :-)

-Ryan