Image Headline or Plain Text Headline...

by imiconcepts

Posted: 14 years ago 7 replies

COPY WRITING

Hi Everyone,

Lately I've been noticing a lot of sites that use an image of there text headline example:
Money Mindset - Transform Your Life In 30 Days instead of just plain text.

Does an image headline increase conversion?

Thanks in advance!

-Jay

#headline #image #plain #text

NateDesmond 14 years ago
Originally Posted by imiconcepts

Does an image headline increase conversion?

I have been asking myself the same question lately. These are my thoughts:

Image Headline

Pros
- Potential "eye candy"
- High visibility
- Possibly better turnover
Cons
- Not as useful for SEO
- Invisible to screen reading browsers
- Slower load time
- Potentially higher bounce rate because of load time
Text Headline

Pros
- Visible to search engines
- Loads quickly
- Fonts can be changed easily
- Headline can be updated quickly
Cons
- Potentially not as catchy as an image
Conclusion
In conclusion, I have not yet decided which would be best.

For my upcoming site, I am considering a combination of text with a photo/logo.

Let me know if this helps!
- Thanks
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...www.NateDesmond.com - A blog that explores the confluence of product design, marketing, and data analysis.
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imiconcepts 14 years ago

Hi Nate,

Thanks for explaining, that helped.

-Jay
- [ 1 ] Thanks
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Texas_Guns 14 years ago

Nate, good job on that.

I've been using both. As far as an
SEO standpoint, that doesn't bother
me on a salesletter since I don't worry
about SEO when it comes to a salesletter.

But this makes me think that this would
be good to split-test. Out of all the
headline split tests I've done or been
involved with, I don't recall that we've
done plain text vs. an image. Will try
it with the launch I have coming up.
- [ 1 ] Thanks
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Raydal 14 years ago

Graphic headlines tend to get more attention which is what a headline
is suppose to do for your sales letter. But like any other attention
getter, it loses it's effect after everybody starts doing it.

Still worth a try right now though.

-Ray Edwards
- Thanks
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The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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wrcato2 14 years ago

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I am of the old school thinking...
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Text is best.
- Thanks
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rawservices 14 years ago

Hey everyone,

Even if you use an image, just include the headline text in the alt description. Screen readers / SEO will be just fine :-)

BEST OF BOTH WORLDS!!

Personally I would use graphics, but Im a graphic artist hahah :-)

-Ryan
- [ 1 ] Thanks
- 1 reply
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- SMazinTX 14 years ago
  
  With an image for the headline, I am with the previous poster - just incluide the text in the alt tag of the image and all should be fine.
  
  Thanks
  
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