Expert Copywriter Wanted - Must Have Strong Knowledge of SEO + Link Building

Ben-

You'll probably get more interest if
you post your budget.

Just a tip.

-David Raybould

I think that would be a good idea. You'll quickly learn you're asking for 400 apples at the all-you-can-carry orange market.

SEO is, arguably, the enemy of what we talk about here when we say "copywriting." It's an alien mindset, an alien way to get page rank, and completely opposite to what you were taught "works."

For your ilk, copy keeps the key phrases from running together. Copy is like an alphanumeric spacer GIF. Not so copy.

And it is quite inconceivable, when you've been paying a penny per ton for filler, to turn around and spend two grand for one page of "typing." That's because all (most) SEOs know is typing, not writing.

Until Googlebot gains sentience and the need to spend money, SEO is largely going to find what we're talking about here unfathomable and unbelievable. It doesn't have to be so. It most certainly shouldn't be that way. Yet ....there it is.

Right now exactly what is meant by copy is an unknown.

As OP says he's interested in finding out more, there may be some recognition and attempt to comprehend the difference between copy and content. OP might be interested in copy, but at this time it's an open question whether he can make the leap to truly work with a copywriter.

I understand it's not an optimized article. My response is attempting to point out that to understand why copywriters get "all that money" a completely new mindset is required.

Simply saying copy isn't content won't bridge the chasm of understanding and paradigm shift to where the copywriter isn't just a content writer with a big ego in the mind of a typical SEO.

To SEO people, I'd expect this section to be a curious and confounding place. You copywriter guys and gals do that same typey-typey thing after all.

The OP basically sells SEO & link building services. I feel he wants a professional sales copywriter to write persuasive website landing page copy that sells SEO services to their target customer.

Basically, he wants to make sure the copywriter knows to write SEO style copy. He wants the copywriter to write sales copy that optimizes the website landing page for specific long-tail keyword phrases.

What the OP isn't looking for:

- Long sales letter type copy.

What the OP is definitely looking for:

- Copy that sells their services to their target audience.
- Copy that is optimized for the search engines.
- Copy that is accurate and to-the-point.
- Copy that highlights the Unique Selling Proposition, Bullet Points & Features.
- Copywriter who knows SEO in depth.
- Copywriter who can write landing copy within 400 words.

Normally, an SEO landing page copy starts at a minimum of $200 in the marketplace. I've seen writers charging even $500 for the same requirements. However, I've sent you a questionnaire by email which I need you to answer precisely. Once you've done that, I can give you a quote.

I can definitely provide all of the above to you Ben.

I'll be awaiting your response. Thanks.

Although it is better to write sales copy without being distracted by SEO considerations, it is certainly possible to do both - and often necessary. Just means you need to find a REALLY good writer...

Hi Ben,

In my opinion what you're looking for isn't really valid. Anyone can optimize a site on-page, but accurate keyword density makes your sales page seem cluttered, and nothing will really flow as you want it to when trying to sell your product/service.

Hopefully I won't start an SEO debate, but if you ask me what's more important nowadays is the relevancy of your site and the authority it gains in the search engines as a result. Most gurus will tell you that metatags aren't important anymore. I tend to use them anyway, in addition to spending some time getting (or outsourcing) high PR backlinks and using unique and quality content. If your sales letter converts well, you'll get plenty of targeted traffic through Clickbank anyway.

In addition I think asking a copywriter to write to a certain scale (i.e. 400 words) is asking for trouble. We're not article writers, and in most cases versatile copywriters will have a good idea of what will convert well for your business providing they have experience of your target market, or have carried out comprehensive research beforehand.

Just my opinions, and I wish you the best of luck with your project!

Dear ZincOnline:

Suggestion:

On seo of a sales letter, it is difficult to do this and sell at the SAME time.

Your sales letter for an SEO firm, well if it is not SEO'd properly you won't get SEO clients, AND if it reads like traditional SEO copy it is difficult to flavor it for a buyer to buy.

So my notes are:

1. Google indexes the first 250 words the most strongly in it's algorithums (Yes, I am a Web CEO member and have SEO credentials so I know SEO.)

2. The pre-headline and the main headline are critical for SEO ranking as well as the lead in. Make sure the keywords you want to target are in the first line of the headline and if you can get away with it, again in the prehead and the leadin. Make sure the keyword is repeated at least once in the pre-head, headline and subhead.

3. You want to be absolutely sure that the domain name matches the keyword you want to target. My clients do purchase additional domain names to match with different campaigngs for landing pages in order to get that PERFECT match that makes GOOGLE LOVE YOU and gives you a high quality score with Google Adwords.

With that said, I would suggest writing good sales content on the website for selling the services, not for SEO reasons. Then create other SEO optimized LANDING pages to drive more traffic to the main SEO site.

That is how I do it with clients and have had great success for over 10 years. Google loves content, so give it to her!

Good luck with your business,

Jennie Heckel
Sales Copy Secret