I need an experienced sales copywriter

32 replies
I currently have five or six projects in the pipeline, and I need a very reliable and experienced sales copy writer. If you also provide services such as e-book writing and other miscellaneous content writing services that would be excellent. Please send me a private message to that we can discuss further.
#copywriter #experienced #sales
  • Profile picture of the author TimCastleman
    You'd save yourself some time and some help if you were to describe what you are looking for or at least a budget you have that way your PM box doesn't overflow except for people who are interested and willing to work for what you're looking to pay.

    Tim
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    • Profile picture of the author Chris Ramsey
      Originally Posted by TimCastleman View Post

      You'd save yourself some time and some help if you were to describe what you are looking for or at least a budget you have that way your PM box doesn't overflow except for people who are interested and willing to work for what you're looking to pay.

      Tim
      I second this notion.
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  • Profile picture of the author cgcmarketing
    I have 5-6 projects I'm currently working on, need 1000-2000 word sales copy written for each, also have some eBooks I need written on niche, which I will provide the primary information, so I cut out a lot of your research, and they will be no more than 30 pages including the T.O.C.
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    Masters Degree in Business Administration - Class of 2009

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    • Profile picture of the author TimCastleman
      Originally Posted by cgcmarketing View Post

      I have 5-6 projects I'm currently working on, need 1000-2000 word sales copy written for each, also have some eBooks I need written on niche, which I will provide the primary information, so I cut out a lot of your research, and they will be no more than 30 pages including the T.O.C.

      I see that you are or already have your MBA. Congrats. Let me explain the bachelors in copywriting that I have.

      1. I don't care that you have done research and no that won't lower the price. See I have to look at your research, gather my own, and then find out about your market, your top competitors, proof whatever you're selling works, the best way to sell it, what to offer it to people to make them buy, etc.

      2. I don't sell copy by the word. I am a copywriter, not an article writer. If I need 24 pages to make it work great, if I need 2 - even better. I don't get paid per the word of the page, I get paid for the value of doing #1.

      3. I don't know what your products are or even the category they are in. Look I love sports but if you're selling a field hockey guide I can't help you. Want to talk about childbirth through your belly button - I'm not your guy. Sorry.

      If I had to guess you seem like the type of client who wants these 5 things written for no more than $127 and all of them done yesterday. Then when they fail, you'll blame it all on me - why - cause I didn't do #1.

      So I am afraid I'm booked. Best of luck.

      Tim
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      • Profile picture of the author cgcmarketing
        Originally Posted by TimCastleman View Post

        I see that you are or already have your MBA. Congrats. Let me explain the bachelors in copywriting that I have.

        1. I don't care that you have done research and no that won't lower the price. See I have to look at your research, gather my own, and then find out about your market, your top competitors, proof whatever you're selling works, the best way to sell it, what to offer it to people to make them buy, etc.

        2. I don't sell copy by the word. I am a copywriter, not an article writer. If I need 24 pages to make it work great, if I need 2 - even better. I don't get paid per the word of the page, I get paid for the value of doing #1.

        3. I don't know what your products are or even the category they are in. Look I love sports but if you're selling a field hockey guide I can't help you. Want to talk about childbirth through your belly button - I'm not your guy. Sorry.

        If I had to guess you seem like the type of client who wants these 5 things written for no more than $127 and all of them done yesterday. Then when they fail, you'll blame it all on me - why - cause I didn't do #1.

        So I am afraid I'm booked. Best of luck.

        Tim
        Tim,

        I have money, and I believe in value over price alone. Value is a combination of price compared to quality for the price. Your response seems a bit rude, and I apologize if I am wrong, and that is just your personality. I, for one, would never respond to any potential client in that way, even if they never did business with me, you never know who they may know that could have been a referral to you. Business must be booming for you if you can turn away potential business with a response such as that, and congratulations are in order for your success.

        Last but not least, your not the only writer on the playing field, and I never asked to hire you in the first place, end of story. I've received 10+ responses already, with pricing ranging from $0.01 per word to $0.10 per word, and the first thing that matter's in my mind is how I am going to be treated as a client, and you are showing premature signs of being a bit too egotistical for my taste.

        Thanks for your response.
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        Masters Degree in Business Administration - Class of 2009

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        • Profile picture of the author TimCastleman
          CGC -

          Wow a whole 10 cents a word! Me oh my what a glorious day. That is for an ebook writer I am guessing cause if it is a copywriter you're about to lose a lot of money. Copywriters don't get paid by the word - they get paid for results.

          And I don't work for others - only myself. Sure the boss is an ass but the pay can't be beat.

          Good luck and when you're ready for a real copywriter I'd be more than happy to send you a list of people who can actually do the work.

          Tim
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    • Profile picture of the author Daniel Scott
      Originally Posted by cgcmarketing View Post

      I have 5-6 projects I'm currently working on, need 1000-2000 word sales copy written for each, also have some eBooks I need written on niche, which I will provide the primary information, so I cut out a lot of your research, and they will be no more than 30 pages including the T.O.C.
      Not to be a dick...

      But most of the time... you're too close to your own project to do accurate, objective research.

      So 9 times out of ten we need to do our own research ANYWAY.

      And if we go with yours... the project will bomb.

      I've worked with a couple of guys who knew their markets really well... but not many.

      Secondly... 1000 words isn't much "space" to write killer, persuasive sales copy. It depends on the product and the niche... but most of the time my letters are 5000 words plus.

      Probably something that don't teach you during your MBA, sadly.

      Just some things I've picked up that might help you.

      -Dan
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      Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author kemdev
    Gee whiz... someone get this forum some alcohol! You guys are
    going nuts. Maybe it would be more beneficial to help the OP,
    rather than try to put him down?

    @CGC - Are you sure you're looking for a copywriter and not a
    content writer? The two are very, very different.

    For instance... most copywriters, like others have said, don't
    charge on a per-word basis. They write what is necessary to
    make the sale.

    Content writers, however, do write based on per-word payment.
    This is because they're aren't necessarily trying to sell anything.
    They're simply trying to provide content.

    You need to ask yourself a question. Is the purpose of your
    project to inform or to persuade? If it's the latter, you need a
    copywriter. I also suggest you check out some of the sticky's to
    better understand how you should go about posting your project
    details to potential writers.

    Hope this helps a bit more!

    All the best,
    Jesse Kemmerer
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      • Profile picture of the author Hugh Thyer
        I'm with Jesse on this one. Sure, ask the guy what he's after but I think the tone here is getting rude, and all the OP wanted was some to hire (yes, HIRE) somebody. There are plenty of opportunities for copywriters looking for work in here, but there wont be for long if we keep scaring off potential clients (yes, CLIENTS).

        So if you dont want to work for him, then leave him alone and let those that DO want some work to strike up the conversation.
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  • Profile picture of the author kemdev
    Hey Mark,

    Don't turn this into a personal thing, man. You guys around here do
    a fantastic job, and offer for free what many places would charge
    hundreds (if not thousands) of dollars. And that's awesome.

    But this isn't one of those cases. I may not know much about the
    actual art, but I know the difference between genuinely helping
    someone who may be a little naive, and putting them down because
    of their naivety.

    ...The first actually accomplishes something, the second just makes
    you look like an ass.

    (And BTW - I've been around far longer than my join date may
    indicate, just as a know you have!)
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    • Profile picture of the author Ronak Shah
      Originally Posted by Jesse Kemmerer View Post

      Hey Mark,

      Don't turn this into a personal thing, man. You guys around here do
      a fantastic job, and offer for free what many places would charge
      hundreds (if not thousands) of dollars. And that's awesome.

      But this isn't one of those cases. I may not know much about the
      actual art, but I know the difference between genuinely helping
      someone who may be a little naive, and putting them down because
      of their naivety.

      ...The first actually accomplishes something, the second just makes
      you look like an ass.

      (And BTW - I've been around far longer than my join date may
      indicate, just as a know you have!)
      I second Matthew's & Jesse's reply.

      Originally Posted by matthewd View Post

      I agree with Jesse and Hugh... there is no need to
      be rude to anyone about it.

      Nobody forced you to read the thread and especially
      to post a reply.

      I love reading this section, but I rarely post because
      many people are so quick to jump down everyone's
      throat.

      Sure, the OP could be more clear on the details of
      what he is looking for, but that's no reason to be
      rude about it.
      It happens often here that people get personal and make personal comments on threads which is why I don't post here often. The OP has a right to post his requirements.

      Though Tim is right in his own way, I think there could've been a softer approach to helping the client out.

      I often get pissed off with clients who think they get copywriters for peanuts so I understand what Tim feels perfectly. We often end up wasting our time replying to a client who thinks, he can get a great price irrespective of quality. It is essential for clients to know market rates as well.

      Copywriters are hired for quality reasons. It is imperative for copywriters to deliver "results".

      I think there must be made a sticky for people to post their budgets while they want to hire a sales copywriter here. Else, it will become a mess here like it often happens. I've seen countless number of posts made by top copywriters like Mike Humphrey's & many more asking the OP to post their budgets & give more information on their requirements. Why can't we get a rule here?

      Something like a sticky that tells buyers to post their budgets and detailed information in an organized manner will do good. Certainly.
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      I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

      Now, Here's The REAL DEAL:
      Either I make YOU at least 10 times of what I charge YOU OR
      I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
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  • Profile picture of the author matthewd
    I agree with Jesse and Hugh... there is no need to
    be rude to anyone about it.

    Nobody forced you to read the thread and especially
    to post a reply.

    I love reading this section, but I rarely post because
    many people are so quick to jump down everyone's
    throat.

    Sure, the OP could be more clear on the details of
    what he is looking for, but that's no reason to be
    rude about it.
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  • Profile picture of the author kemdev
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    • Profile picture of the author TimCastleman
      Yes guys asking someone to post what they are looking for and how much they are willing to pay was very rude. My mistake.

      Look he has his MBA (says so in his sig line) so I would hope that he knows the difference between a content writer and a copywriter.

      And to prove he knows the difference he tells you he only needs 1000-1200 words for his sales copy (at 10 cents a word which is at the top of his range by the way that is $120) and it shouldn't take that long because .. he has done the research for you.

      So if he hires you for all 6 things that means that you stand to make a cool $720 bucks. Sweet, I am sure guys like Vin and Co write 6 sales letters for that much.

      Tim

      PS: I did tell him I'd help him find a good copywriter and the offer still stands. I am sure it was a mistake on his part but of course I don't know because he has never posted what he is actually looking for.

      PPS: I'll write copy for 2 cents a word - of course I get to pick the final word count ;-)

      PPPS: Merry Christmas
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      • Profile picture of the author TimCastleman
        Here is what I said yesterday regarding price

        Originally Posted by TimCastleman View Post


        So if he hires you for all 6 things that means that you stand to make a cool $720 bucks.
        Tim
        He said today:

        To be more accurate, I am looking to get 1000-1500 words of sales copy done for around $100. I am not familiar with the current pricing in this field. I have had eBooks written by Kezz that were top-quality here from the forums, and she wrote a 26 page eBook on the niche for $150.
        I really should take my mind reading act on the road. Guys and gals once you have sold things long enough you become more aware of some trigger words that let you know when someone is looking for a deal, or in the this case a steal.

        He still has a word limit on his sales copy and is actually going to pay $20 less than I thought bringing the grand total for 5-6 sales letters to $5-600 bucks.

        If you guys are interested in that then shoot him a PM. Me? Well I made that much off a single WSO last week, in the first 2 days, so I am going to pass.

        Seriously good luck and I hope your product does well.

        Tim
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  • Profile picture of the author thedogtreatjar
    Not sure why Mark deleted his comment from above but... people go round and round on this topic all the time. There are also stickies that explain why this is so frustrating to professional copywriters. I suggest that you read stickies in full for any sub forum or category before participation.

    Here is a short blurb about the difference between content writers and copywriters I have written in the past about this very topic, I hope it helps....

    "To be honest, there are a ton of differences between content writers and copywriters. It's sort of like the difference between a tutor and a professor. Here are just a couple:

    A content writer takes your topic or keyword and researches an article to draw interest to your site. Valuable content means that surfers spend more time on your site and more time thinking about how great your site is. Lots of quality content articles make your site look reputable and encourages people to come back.

    A copywriter takes your product or site and moves your readers to action. They research buyer behavior, human psychology and your specific product to no end. They craft words to compel surfers to buy your product, opt in to your list or give you a call. This is premium sales copy.

    Professional content writers spend thirty minutes to an hour on unique articles. Obviously if there are multiple articles on similar topics, the research time is spread across all the articles and therefore the average time to research, write and edit is cut short. On the other end, if an article is particularly long or the topic particularly difficult, it is not unheard of for a content writer to spend 2 or 3 hours on one article.
    Professional Copywriters spend entire weeks on a project. Even if they know the particular niche inside and out, the words themselves take forever. They mull over the concepts in their mind. The entire process is much more arduous.

    Now you come to the price difference. Strictly from an hourly wage perspective it is easy to see why a copywriter can (and should) demand a higher salary than a content writer.

    Another reason for the high cost of copywriting is the ROI, or return on investment. Nobody can guarantee a market response. However, professional copywriters can provide a track record for increased sales. We all know that quality content will increase sales, but there is no article under the sun that will bring in the same sort of reaction that a premium sales copy will. It's like asking a plum to make orange juice, it just won't happen.

    I hope that clears up the differences between content writing and copywriting. Though I have been tempted, I am purely a content writer. I enjoy having three or four different ideas cross my desk a day. I think I would go crazy if I had to focus on one topic for weeks at a time. If I had that sort of attention span, I would write a novel.

    If you would like a referral to a great copywriter just let me know. I am always happy to help!"

    **This has been written about time and again on here - I am just not cool enough to refer other threads. Use the search engine to find much better content on this topic
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  • Profile picture of the author David Raybould
    To second Dan's motion in not
    being a dick-

    CGCmarketing, if you hire a writer
    who charges by the word to write
    your salescopy, your project is
    probably going to bomb.

    Spectacularly.

    The kind of bombing where all you
    hear come launch day is the deathly
    silence of no credit cards being whipped
    out, and no money being spent.

    I'm not kidding. That's the most likely
    outcome here.

    If you have money as you say,
    the most important thing to ask
    a potential writer is NOT how much
    they charge...

    ... instead, you need to ask what
    kind of results they've produced in
    the past.

    Real specific numbers... profits,
    conversion percentages, things
    like that.

    Because that's what matters, and
    that's why experienced writers don't
    charge by the word.

    We charge by the likelihood of you
    become stinking rich from our work.

    Hope that opens your eyes a
    little bit.

    Good luck with it.

    -David Raybould
    Signature
    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author thedogtreatjar
      Originally Posted by ronakshah View Post

      Something like a sticky that tells buyers to post their budgets and more information in an organized manner will do good. Certainly.
      There is one - Right Here (Post #3 specifically)

      And I thought I wasn't going to post another thread lol
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      • Profile picture of the author Ronak Shah
        The OP needs a sales copywriter who can suck all the money out of the target audience. I second David's thoughts and Dan's thoughts as well.

        Originally Posted by thedogtreatjar View Post

        There is one - Right Here (Post #3 specifically)

        And I thought I wasn't going to post another thread lol
        It does not have any effect on the posting trends by clients. That thread is mostly like a showcase of thoughts, the sticky doesn't act like a rule which is exactly the problem here.

        That sticky is awesome. I mean it. Thanks.
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        I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

        Now, Here's The REAL DEAL:
        Either I make YOU at least 10 times of what I charge YOU OR
        I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
        *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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  • Profile picture of the author cgcmarketing
    I appreciate all of the responses here, and now this thread has went from rude to informational, and I can appreciate that. I was aware of the difference between copy writers and content writers, but I think I have spent too much time in the Warriors for Hire and Special Offers forum, and it has blended together the differences. To be more accurate, I am looking to get 1000-1500 words of sales copy done for around $100. I am not familiar with the current pricing in this field. I have had eBooks written by Kezz that were top-quality here from the forums, and she wrote a 26 page eBook on the niche for $150. I can always use them, and they are great, but I wanted to check the pricing of other's here on the forum as well.

    When I say Research, here is what I mean: Usually my niche's require a technical understanding or a knowledge of something that isn't readily available to the public. I provide all of this information, the technicals, so you don't have to research it.

    Thanks all
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    Masters Degree in Business Administration - Class of 2009

    "Dream as if you'll live forever, live as if you'll die today." - James Dean
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    • Profile picture of the author thedogtreatjar
      You might be able to find a brand spanking new copywriter or someone that is considering to start into copywriting... with those numbers there will be little pressure to perform.

      If you have a writer that you like and that is experienced with your niche I would ask them to stretch their muscles into a more sales oriented way.

      Unfortunately the bottom line is you are well below the price required for 99% of copywriters. And sales copy is copywriting.

      This has been said before and it is all over the forum but, let me just walk you through the logic one more time. And please - don't take offense...

      Think about what you want the copy to do. You want it to sell a product right? You want it to cause an action on the part of your reader? That's what a sales copy is, that is what copywriting is.

      A good sales page will bring in...you guessed it...sales. Think of it as giving your copywriter a cut of your profits before you make them. Similar to the commission we give to affiliates - you simply would not make the sale without the help of the copywriter. However he needs to do all the work ahead of time and therefore needs to be paid ahead of time.

      Another option is to hire a content/article writer and ask them to put a sales slant to the writing. Persuasive writing is something a lot of article/content writers will do. It will not have the same results of a copywriter's sales page...but you get what you pay for.

      I have been asked to do similar projects in the past and I always make it perfectly clear that I am not a copywriter. I explain to the client what my limitations are as a writer be it time, preference or whatever... More often than not the client will disregard my warnings and come crying to me months later that their product didn't fly off the shelves. It is then that I remind them of my previous warnings. Which is just one reason I seldom take on these type of projects anymore. Yet I am sure there are a lot of people around that will.

      You might also consider a JV type deal, but that comes with its own headaches. There are a lot of copywriters willing to JV - just be nice and offer them a decent cut.

      I really hope this helps
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    • Profile picture of the author Collette
      Originally Posted by cgcmarketing View Post

      ...
      ...I am looking to get 1000-1500 words of sales copy done for around $100. I am not familiar with the current pricing in this field. ..

      I have had eBooks written by Kezz that were top-quality here from the forums, and she wrote a 26 page eBook on the niche for $150. I can always use them, and they are great, but I wanted to check the pricing of other's here on the forum as well.

      When I say Research, here is what I mean: Usually my niche's require a technical understanding or a knowledge of something that isn't readily available to the public. I provide all of this information, the technicals, so you don't have to research it.

      Thanks all
      cgcmarketing - A couple of others have tried to explain why copywriters charge differently from content writers, so I won't go over that.

      However, if a "copywriter" quotes you a per-word amount for writing "sales copy" you had best clutch your wallet to your chest and run like hell. Because that is either (a) a content writer (someone who does NOT specialize in response-getting copy), or (b) someone who has no idea how to write response-getting copy, yet sez, "You want copywriter? I are one! I can haz job now?"

      Either way, if you look at per-words quotes, you are looking in entirely the wrong direction if you seek sales copy that gives you a chance of accomplishing your goals.

      The current pricing in this field - sales copy - will range from @ $500 - $5,000 <. (These are "open market" prices, not WSOs or the like).

      At the low end of the scale, you can/should expect to find someone who has some sample copy to show you so you can get an idea of their style/skill competency. If they're actually gotten verifiable results from any of this copy - that's a bonus.

      You CAN find a diamond-in-the-rough at the low end of the scale. That would be someone who has the potential, but who is inexperienced and untried. You just have to accept that you may have to work with the copywriter over several (maybe many) tests to find a letter that works.

      You also have to accept that the copywriter will be learning on your dime. And that it may cost you some early profits during this stage. If you're cool with that, and if that's what your budget can handle, then give one of those beginning copywriters a try. Everybody has to start somewhere.

      As for comparing the pricing of your e-book writer to others - that's apples to oranges. An e-book or content writer charges by the word (and should) because the length of the content is what matters. For example, the writer would be crazy to charge the same for writing a 100-page e-book, as they would for writing a 10-page e-book. Because writing content is mostly an output-based proposition. Content is an information product; it doesn't have to generate a response to be good content

      On the other hand, writing sales copy is a results-based proposition. If sales copy doesn't generate a response, it's not good sales copy. No matter how long it is. (Nike sold billions of pairs of shoes using just three words.)

      As for research - it's great that you've already sourced a lot of information and your copywriter will find that tremendously helpful. But here's the thing...

      When it comes to finding the "hook" - that special "thing" that sets your product or service apart and convinces prospects they simply cannot live without it - the copywriter may have to go well beyond your provided sources.

      Let me give you an example: I recently wrote a sales letter for a "re-launch" of an existing self-help product. The product had done OK in the beginning, mostly from back-of-the-room sales, but now sales had flatlined for more than a year.

      The product owners were using a very specific factual health claim in their appeal. They wanted to continue using that same angle. All well and good, except...

      They had no evidence to back up "the facts". They sent me a huge file of testimonials from users, only 2 of which referred to any health benefit of using the product. Of course, they sent me the product, but that had nothing in it to back up the health angle, either.

      So I hit the research trail. It took me most of a day and a half to comb through medical journals to find the studies I needed. But I found them. The re-launch converted at @ 16% to a new list. We tweaked the letter post-launch, and it's still converting.

      The product owners thought they already had all the information I would need. But they didn't. As a copywriter, I immediately spotted that. They didn't, because they're not copywriters. So they really didn't know what I needed to get the response they wanted. In fact, most of what they gave me was virtually useless, for my purposes. I had to do my own research to get what I needed.

      The fact that you have some information to give your copywriter is a great start. However, your copywriter may need to do much more to find the most effective angle for your product. So any copywriter who knows what they're doing would not include your materials as "no research needed" in their quote. They don't know if no research is needed until they review what you have. And they won't review what you have until after they've started the job.

      I hope this helps you in your search.
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  • Profile picture of the author cgcmarketing
    Great question Ken. Some people just do not like marketing, instead, they stick to what they are good at and what they like to do.
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    Masters Degree in Business Administration - Class of 2009

    "Dream as if you'll live forever, live as if you'll die today." - James Dean
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  • Profile picture of the author Daniel Scott
    CGC.

    Copywriters sell stuff.

    We HAVE to be good at marketing.

    If we can't sell our services... what makes you think we can sell your product?

    I just wrote a sales letter that made my client $164k+ in one week.

    Do you honestly think I'm willing to give my services away for a hundred bucks when my letters make that kind of cash?

    Where's your common sense at dude?

    I would hope someone with an MBA would know business better than this.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author cgcmarketing
      I purchased one of the WSO's with Eugene's sales copy, I'm going to read one a day for inspiration, and write my own sales copy. It seems that I don't have the time or energy to deal with a lot of the copywriters here, nor do I really want to based on the rude nature of the responses. Congratulations to everyone who responded that has written sales copy that made other people rich, and I mean that sincerely.
      Signature
      Masters Degree in Business Administration - Class of 2009

      "Dream as if you'll live forever, live as if you'll die today." - James Dean
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      • Profile picture of the author TimCastleman
        Originally Posted by cgcmarketing View Post

        I purchased one of the WSO's with Eugene's sales copy, I'm going to read one a day for inspiration, and write my own sales copy. It seems that I don't have the time or energy to deal with a lot of the copywriters here, nor do I really want to based on the rude nature of the responses. Congratulations to everyone who responded that has written sales copy that made other people rich, and I mean that sincerely.
        Translation: I couldn't get someone to work for the slave wages I want to pay so I am going to read one thing and make a go of it on my own. Sure I could pay people who have spent years studying copywriting, have tens of thousands of dollars worth of training and experience but that would make to much sense.

        So me, my fancy car, and my master degree are out of here.

        Can I really go two for two?

        Tim

        PS: When you're done feel free to post it here and I am sure some poor soul will look it over and make some suggestions.
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      • Profile picture of the author MikeHumphreys
        Hi CGC,

        As a few of the other members' posts mentioned, the majority of experienced copywriters are out of your stated budget.

        Sure, it can be due to our ability and track record to write sales copy that consistently makes our clients money.

        But unless I overlooked someone else mentioning it, there's an even bigger issue: TIME.

        I can write an article for my own info-product business in 30-6o minutes. If I am writing an online sales letter for a client, it's typically a 40 hour time commitment for me.

        That's from the initial research, target market and competitor analysis, brainstorming ideas for a hook or theme, writing, editing, proofing, and polishing the copy before I consider it ready for my clients to even see.

        Many times, the sales letter has gone through multiple rounds of revisions.

        I may not be the fastest copywriter but my clients don't care because I have a strong track record of delivering positive results.

        A 40 hour time commitment and being married with 2 kids means I can not accept many lower budget potential projects... not without affecting my family's quality of life. Add in my track record of profitable sales letters for my clients and hopefully you can see why I choose to charge even more to "rent" my expertise.

        As for you providing research, that's nice... it may even be helpful for your copywriter. But as a copywriter, if I rely on someone else to provide the research, I could be setting myself up for a disaster.

        If the research is the least bit off then my client will hold me responsible for their sales letter bombing -- not the research they gave me.

        The things a copywriter looks for in the research differ from standard research methods. That's the simplest way to explain things.

        Here's what I suggest: Based on your current budget, I'd suggest you write the sales letter yourself. If it has a strong conversion rate right out of the gate, great! If it's weak or bad, then hire a pro to rewrite it or replace it for you.

        Here's a great article by the late Gary Halbert that will walk you through learning how to write your own copy.

        The Gary Halbert Letter

        Good luck,

        Mike
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  • Profile picture of the author Ronak Shah
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    • Profile picture of the author Jack Bastide
      You want copywriter? I are one! I can haz job now?
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author Ronak Shah
    Do you want to KNOW why copywriters charge $1000 and above per sales page?

    I'll tell you the math properly:

    If you hire an amazing copywriter to write 1 great sales letter that can fetch you at least $10000 a year, it will be much better than having 6 sales letters written by a content writer that fetches you $5000 (there is no guarantee that a content writer will fetch you even that much. Why? Read on...)

    Many copywriters provide guaranteed results in terms of sales conversions. Content writers don't do that.

    There is a percentage of sales conversion ratio that freelance copywriters aim for while writing sales copy for your sales pages. Now, a content writer does not care about your conversions.

    You want a freelance copywriter, right? It will be better if you invest your money in one good established copywriter than hire a novice to write sales copy. Just sayin'.

    If you still need help or are stuck, just let me know. I'll do whatever I can.
    Signature
    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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  • Profile picture of the author Scott Murdaugh
    Many copywriters provide guaranteed results in terms of sales conversions.
    I don't know of a single established copywriter who guarantees conversions. There are A LOT of variables beyond the sales copy that dictate conversion rates.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author Joanne Reid
      Originally Posted by Scott Murdaugh View Post

      I don't know of a single established copywriter who guarantees conversions. There are A LOT of variables beyond the sales copy that dictate conversion rates.

      -Scott

      Scott, I had wondered that myself. How can a poor copywriter make that kind of guarantee when there are those other factors? That kind of guarantee would make me seriously wonder just what the copywriter's experience was.
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