The Ugliest Sales Letter I have ever seen

Churning out?

Both of them are known as primarily legendary OFFLINE marketers. Jay is well-known for discussing more business systems, joint ventures, and so on... In the past, he's deferred to other speakers to teach copywriting at his big ticket bootcamps.

Dan has shifted most of the 'teach copywriting' stuff over to his business partner Bill Glazer.

Both of them have trained some big-league copywriters in the past.

Both of them have written some smoking hot copy in the past as well.

Neither one of probably have even tried to upload a webpage personally, let alone create one.

I gotta agree with Rick Duris on this one... I think someone who put the deal together wrote it and I don't think copywriting is their forte.

I think this webpage is just one small piece of a huge marketing campaign that is slowly being launched. The event is about 2 months away so they do have some time.

I'll be curious to see what direct mail pieces I get from both of them... should be some serious swipe file material IMHO.

You could be waiting until your next lifetime then. Neither one of them do much in the way of video info-products. They focus on audio products and print instead.

Why?

Because their target market isn't internet marketers. Or copywriters really.

Nope.

Their target market is business owners who like rolling their sleeves up and doing their own marketing. Most of them are doing offline marketing -- not online... although they are starting to break into it. Their target market likes reading books & manuals. They like hearing audio programs, especially ones that they can listen to in the car while they're driving into the office.

At least that's paraphrasing what Bill Glazer said in presentation I heard last year.

In this case, they want the most successful 6 figure-producing business owners that want to elevate their business to 7 figures (or more) -- regardless of what anyone tells them about the global economy.

No offense to anyone reading this but 99.9% of the Warrior Forum members (including me) aren't their ideal prospect for their upcoming $7K seminar for any number of reasons.

Between Jay, Dan, and whoever put this deal together, they probably have mailing lists with over 100K people on them. Each of them have tens of thousands of previous buyers.

They want 150 seats filled. With 100K of prospective buyers, we're talking less than 0.5% conversion rate to do it.

Yes, the copy and layout are bad.

But copy and layout aren't the most important factors.

Copy is actually the 3rd most important after targeting the right prospects and making the right offer.

As Gary Halbert once said, he'll take the starving crowd everytime.

So let's review.

Targeted prospects, hungry for Jay and Dan's teachings. Probably over 100,00 of them.

Check.

Targeted offer, with a double twist of scarcity added in (Jay and Dan together for the first time ever -- only 150 seats).

Check.

A serviceable sales letter that leads to an order form.

Check.

Will it sell out as fast as it could if they used a strong, tightly written sales letter?

Of course not.

But it probably won't matter.

Knowing Jay and Dan's work, that online sales letter is just one small piece of their total marketing effort.

They'll track their marketing and if any piece of the marketing is doing badly, they'll replace it.

My 3 cents,

Mike

Ah man, another thread shot to hell.

I gotta stop wasting all this good whiskey.