Can you suggest me a Copywriting course/book??

If I could suggest only one course/book to someone wanting to write their own copy, it'd be SuperPowerCopy.com - Video Copywriting Course With 'Live' Writing Examples.

There are A LOT of great books out there, but they're not all comprehensive. It sort of takes awhile to connect the dots and get the psychology.

Paul's course that I linked to above does a great job of giving an overview, and you can watch him write in real time.

If you don't want to read a dozen books, it's not a bad way to go for a quick start. Another good course is 3hourad.com.

I'd download the free videos at Super Power Copy and use those to determine if you like Paul's teaching style or not.

Good luck,

-Scott

Can I buy a pack of some decent sales letters? and then tweak it according to my liking?

Can anyone suggest any good resourse for buying sales letters of good quality?

I have another coooool book....

Writing Copy For Dummies by Jonathan Kranz

It's a fabulous resource.

Thank you for creating this thread, I was about to write a very similar one, ran a search first of all and stumbled across this. Your situation sounds very similar to mine so I'll let you know also if I find any little gems

ps.....
If nobody can answer, I'll dig out the book.
(it's in a box somewhere in my garage since my last move)

Thanks everyone for dropping in and sharing your opinions.

I am planning to buy Stopwatch Copywriting by Jason Fladlien.
I will also be developing and collecting my own swipe files and tweak it according to the situation and knowledge I gain from the copywriting course I mentioned above.

Any other thing needed to get me started??

Thanking all of you..

Bruce, I got your PM and sent you my list of my favorite War Room copywriting resources. Enjoy!

I don't know if it is still around, but Make Your Knowledge Sell had good stuff on copy writing.....

Thanks for all the suggestions.

How are Joe Sugarman's books?

Actually, there are so many good quality copywriting books out there that sometimes its very much confusing.

I guess I will start with Stopwatch Copywriting and then see how it goes from there.

Fabulous, thank you Tim. How long have you been copywriting for if you don't mind me asking? I only ask as you mention that you still refer to it? It sounds pretty good if it something that I can continue to use in years to come?

Hi,
I would suggest buying Dan Kennedy's "The Ultimate Sales Letter". A great reference.
I also recommend Mel Bly's "Copywriter's Hand book". Both at Amazon for about $10-$12.

Any books by Joe Sugarman and Bob Bly. Likewise Dan Kennedy's books on copy. Ditto John Carlton's course. Alistair Compton's now classic and out of print "The Craft of Copywriting" is also worth tracking down if you can find it. I hope this helps. Good luck to you.

This is all great advice. But look, if you just want to write a few letters for your projects you can get everything you need free here:

First, Go to my site and answer all of the questions on this page.

Second, go to this post here on Warrior forum and look at the formulas.

Third, go to Lawrence Bernstein's Info Marketing Blog and look at some of the classic sales letters in his fabulous archive (your instant swipe file).

Doing those three things should give you all the information (but not more than) you need to write powerful compelling sales letters...for FREE.

Thats some great pointers DougHughes. Thanks for dropping in and sharing your ideas.

But I have seen people recommending both the books. What's the point in recommending both when they are almost same?

The general problem I find with answers given to such
questions is that people seldom mention how many
copywriting books or courses they have read/taken.

So you don't know if the person is telling you to buy
the only book s/he ever read, or read 100 and recommends
"the best".

That's why I always appreciate Mike H. answers to these
request because he always gives you a comparison with
what he has bought and read.

Always take these recommendations with a grain of salt
because many people haven't read 5 copywriting books
in their lives. But this doesn't prevent them from making
recommendations anyway.

Don't mean to be harsh but it's true.

That's why I like to read Consumer Reports magazine
before making an expensive purchase because they
have reviewed a lot of competing brands before
making a top choice.

-Ray Edwards

Based on Mike Humpeys suggestion I have got the Ultimate Sales Letter by Dan Kennedy. I have also purchased Jason's course.

Will read those books now.

Thanks for all your suggestions.

Dear Bruce,

Fastest way to see what is selling, how well and how to copy it (not steal it) just review great selling sales letters that are SELLING NOW~!

1. Go to Clickbank.
2. Create an account
3. Read How to Review Gravity, and Clickbank Stats terms
4. Find the keywords for your market, for your products you want to write about
5. Plug them into Clickbank's search box, hit the button to search
6. Review the top 10 sales letters by: Gravity, Popularity, Highest Sales, etc.
7. Print out the best sellers that appeal to you
8. Write out these sales letters in long hand, or type them to soak the copy into your head, the old timer's used to rewrite a sales letter 4 times.
9. Take ahighligher and see if you can find the places in the sales letter where they were getting the sale... like "as you read on" or "when you click to order" etc. This is subliminal copy...see if you can find where they are subconsciously pushing the sale.
10. Split the copy up into it's parts, intro, problem, product, benefits, guarantee, bonus, close, P.S. learn how to find these parts.

There is your 10 point list for writing copy, don't plagerize but rewrite your product copy looking at the Clickbank sales copy and plug in your own product. You will be surprised at how well you can write.

AND WHEN YOU GET SOME PRACTICE IN, NOW START WRITING FROM SCRATCH...and see how well you can do, then bring it back to the Warrior forum for help with the editing.

Good luck,

Jennie