Jon Ledger's sales copy - formula for fast effective (but only initial) copy?
If you look at Jon Ledger's copy such as:
...you will notice these salesletters are
not very long. And they don't go deep into
all the covert copy tactics.
Though I don't know his conversion rates,
I believe they should be better than average.
The salesletter does a good job in
explaining the product through the video
together with a few supporting paragraphs
and bullets which are pretty decently written.
The most compelling part is his
"proof" component as he has tons
of testimonials. And they serve as a form
of "story-telling" too.
It's this very bit that got me sold.
It makes the product very credible and
believable. To be fair, Jon Ledger has a
solid reputation too.
Of course, there is always room for
improvement as with most copy out there.
I think if we are looking at "launch fast, tweak
later" philosophy that John Reese always advocate,
Jon Ledger's formula seems pretty good for
quick generation of decent salescopy.
That said, I do recognize it takes time to
gather testimonials. You can do it quite fast
if you got a substantial list or affiliate base though.
What do you think?
Jag
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Jennie Heckel -
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Matt James -
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Moolah_Copywriting -
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Jag82 -
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