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The structure of a powerful hard-hitting sales letter

by mrozlat
11 replies
- Start with a big promise.
- Paint the picture.
- Give them proof.
- Tell them why it's unique.
- CLOSE your argument by telling them why they must act now!
- Make them a very special offer if they respond now!
- End with a reminder of the promise - summary of offer - and STRONG call for action!
That's it! This is the blueprint or schematics of a sales letter - from start to finish.
#hardhitting #letter #powerful #sales #structure
  • Profile picture of the author Sig Kappel
    mrozlat.. thanks.. Nice and brief..
    Putting this into my reference..

    What type of proof do you use?
    social, statistical.. etc..?
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    • Profile picture of the author mrozlat
      Originally Posted by sidsevensix View Post

      mrozlat.. thanks.. Nice and brief..
      Putting this into my reference..

      What type of proof do you use?
      social, statistical.. etc..?
      on whatever works for your niche

      just remember some buy with emotion and other on analytics (the main 2)... so if you can incorporate both... you're laughing
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      • Profile picture of the author dawdaw
        Originally Posted by mrozlat View Post

        on whatever works for your niche

        just remember some buy with emotion and other on analytics (the main 2)... so if you can incorporate both... you're laughing
        is it hard to Incorporate them both?
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  • Profile picture of the author Mr. Enthusiastic
    I'd enjoy your perspective in my "Learn the law" thread, Ozlat. Care to help me spot the techniques used in the sales letter I linked to there? I think it hits all the points in your outline.

    Chris
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    • Profile picture of the author whereizzi
      Helpful outline, mrozlat.

      I'd add a section right at the start that describes and expands some 'pain' perceived by the reader... something that your salesletter then goes on to solve.

      That's important to encourage emotions... which is what sells best.
      HTH,
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      • Profile picture of the author mrozlat
        Originally Posted by whereizzi View Post

        Helpful outline, mrozlat.

        I'd add a section right at the start that describes and expands some 'pain' perceived by the reader... something that your salesletter then goes on to solve.

        That's important to encourage emotions... which is what sells best.
        HTH,
        I'd agree... your big promise needs to solve a problem... don't just promise stuff for the fun of it lol
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    • Profile picture of the author mrozlat
      Originally Posted by Mr. Enthusiastic View Post

      I'd enjoy your perspective in my "Learn the law" thread, Ozlat. Care to help me spot the techniques used in the sales letter I linked to there? I think it hits all the points in your outline.

      Chris
      thanks... i have added some comments
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  • Profile picture of the author mrozlat
    Originally Posted by Traffic-Bug View Post

    Great outline of a sales letter which you have given which can be followed for any sales letter in any niche! That said, for the proof part, I would start with social proof, may be add a couple of testimonials with name, location and picture, and further statistical proof like any screenshots assocaited with your niche product etc. I wouldnt make the sales letter too long lest people lose interest in reading it midway. I would make it quick and easy to scan by bolding and highlighting the key points here and there.
    Thanks for your comments! I must say I like your sales letter as I have been a part of the traffic bug movement since the pre-launch... keep up the great service and thanks for your insight!
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