Split-testing & Copywriting Tools

33 replies
Does anyone (copywriters especially) use any SLEEK split-testing & copywriting tools?

If you do, please comment.

If you know a great tool for freelance copywriters to use in writing sales copy or improving their sales copy via split-testing, please feel free to post the links in this thread. I wish this thread can become a sticky if there is anything "really" valuable you can share.
#copywriter #copywriting #splittesting #tools
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  • Profile picture of the author Ronak Shah
    Thanks for the laugh Paul, are you serious?

    Kevin means business. Thanks Kevin for helping me add a cool tool to my arsenal. Wonderful Kevin. Your post & effort is highly appreciated.
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  • Profile picture of the author MikeHumphreys
    Originally Posted by ronakshah View Post

    If you know a great tool for freelance copywriters to use in writing sales copy or improving their sales copy via split-testing, please feel free to post the links in this thread. I wish this thread can become a sticky if there is anything "really" valuable you can share.
    I have a multi-variate testing tool called Easy Multi Tracking that I've been selling for a number of years. It will do split-testing, multi-variate, or page rotator tests.

    I use in my own business and with many of my clients. Here's a link to that site if you want more info: Easy Multi Tracking: Professional Copywriter Reveals His Proven Conversion Boosting Tool That You Can Use To Skyrocket Your Conversion Rates FAST!

    The only other sleek copywriting tool I use is a laptop when I want to work outside of the house.

    Take care,

    Mike
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  • Google Website Optimizer sucks for multivariate testing--it depends on Javascript which means some people won't see your headlines, etc.

    We created some in-house PHP that creates pages and sends the data to Optimizer for multivariate testing which is good for us.

    I haven't used Mike's program, but if you want a good multivariate solution you will want to take a look at it or something similar.
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    • Profile picture of the author Jag82
      Mike's Easy Multi Tracking looks solid.

      Personally I use Affiliate Prophet and Google Website Optimizer.

      I use Sid's Rapid Action Profits to manage some of
      my info products. And within RAP, there is a split
      testing facility too.

      So loads of options for you.

      Jag
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    • Profile picture of the author briancassingena
      Originally Posted by Kevin-VirtualProfitCenter View Post

      Google Website Optimizer sucks for multivariate testing--it depends on Javascript which means some people won't see your headlines, etc.

      We created some in-house PHP that creates pages and sends the data to Optimizer for multivariate testing which is good for us.

      I haven't used Mike's program, but if you want a good multivariate solution you will want to take a look at it or something similar.
      Hey Kevin, have been thinking of trying website optimizer, not everyone has javascript?

      I have used the Butterfly Marketing split tester before, and it worked well for a basic split tester, was easy to use and gave good basic results. I've just bought a few other programs and I'm about to try those so I'll keep you posted.
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  • Profile picture of the author AlanCarr
    Mike, I've sometimes taken a glance at your script but wonder if it would be suited for a copywriter dealing with a client?

    Does it have your name written all over it for example?

    Picture the scene:

    Client - Split testing? Great idea... how do we do that?
    Me - Well I have this script...

    Could I use it like that? How's the licensing work? Can I re-sell?

    That kind of stuff?



    AC
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  • Profile picture of the author Stephen Dean
    I've got a free simple split tester. Not as advanced as Mike's.

    Free Split Test

    Cheers,
    Stephen Dean
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    • Profile picture of the author Benjamin Johnson
      Aside from the tools already mentioned, I've recently been using ClickTale quite a bit -- it's an online subscription-based service and provides heat maps and visitor tracking that can help pinpoint trouble spots on landing pages and give you a good idea of how visitors are browsing your pages. It's not a split-tester per se, but it can be used alongside split-testing or multivariate testing software to add another layer of depth to the data.
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  • Profile picture of the author Ronak Shah
    I sincerely appreciate the contributions on this thread from all of you above.

    Yeah there were 2 posts which did not add value, 1 by Mark & 1 by Paul about the sticky issue. Leave it on the mods whether it has to be a sticky or not. Lets focus on the purpose of this thread. Contribute.

    The sticky issue is not as important as the quality of contributions.

    I'm seriously loving this thread and I thank Mike Humphreys for taking the conversation about his script off this thread. Mike, as always, has been professionally conducting himself and he understands the value of posting in this forum.

    Keep it up folks.
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    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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  • Profile picture of the author FiberClean
    Originally Posted by ronakshah View Post

    Does anyone (copywriters especially) use any SLEEK split-testing & copywriting tools?
    I just came into this forum to ask that very question, and now I don't have to wait for the answers! God bless WF.
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  • Profile picture of the author The Copy Nazi
    Banned
    Go to FusionHQ Click on "Resources" and then "One Page Get Start Guide" and you'll be able to set up a split test using a Wizard. Pretty slick. No affiliation. Now hit the "Thanks" button on the bottom right of this post or the puppy dies.
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  • Profile picture of the author AlanCarr
    Cheers Mike.

    I didn't think my post had gone through, had some thing about a database error come up.

    One thing I like to recommend to my clients is Crazy Egg, their heat maps are very useful. Looks like I might be able to help them out with split testing too...



    AC
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  • Profile picture of the author Ronak Shah
    Can anyone please share any more tools to help with copywriting and split-testing?

    heard of taguchi testing a lot.. how's it?
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  • Profile picture of the author AlanCarr
    Taguchi testing is just another way of saying multivariate (multiple variables).



    AC
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    • Profile picture of the author Ronak Shah
      Originally Posted by AlanCarr View Post

      Taguchi testing is just another way of saying multivariate (multiple variables).



      AC
      Why is it so important and what is its significance?

      Why people prefer taguchi technology?
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      Now, Here's The REAL DEAL:
      Either I make YOU at least 10 times of what I charge YOU OR
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      • Profile picture of the author Jag82
        Originally Posted by ronakshah View Post

        Why is it so important and what is its significance?

        Why people prefer taguchi technology?

        Taguchi testing is a form of multivariate testing.

        As opposed to A/B testing where you can
        only test multiple variations of 1 element,
        Taguchi testing allows to to test multiple elements
        in 1 go (e.g. headline, offer, P.S etc).

        Taguchi testing is much more powerful because
        it allows you to get much more critical data fast
        with a smaller sample size.

        You will reduce your ad cost (less time needed)
        and you can quickly get the converting combo which
        will only add to your profits.

        Hope this helps.

        Jag
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        • Profile picture of the author Ronak Shah
          Originally Posted by Jag82 View Post

          Taguchi testing is a form of multivariate testing.

          As opposed to A/B testing where you can
          only test multiple variations of 1 element,
          Taguchi testing allows to to test multiple elements
          in 1 go (e.g. headline, offer, P.S etc).

          Taguchi testing is much more powerful because
          it allows you to get much more critical data fast
          with a smaller sample size.

          You will reduce your ad cost (less time needed)
          and you can quickly get the converting combo which
          will only add to your profits.

          Hope this helps.

          Jag
          Jag,

          Any links on the same would definitely do me good.

          Thanks.
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          I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

          Now, Here's The REAL DEAL:
          Either I make YOU at least 10 times of what I charge YOU OR
          I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
          *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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          • Profile picture of the author copyassassin
            ronakshah-

            If you want wade a little deeper into The Taguchi Method, consider going to David Bullock site: David Bullock.com

            He provides some insight in his newletter.
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          • Profile picture of the author Jag82
            Originally Posted by ronakshah View Post

            Jag,

            Any links on the same would definitely do me good.

            Thanks.

            Take a look at this salesletter:
            => Taguchi Dynamic Ad Optimization Seminar - Advanced Testing, Tracking and Optimization

            Taguchi testing allows you to find your
            winning combo in double quick time.

            It's really the smarter way to test.

            If you use Adwords, you can easily
            integrate your sales results with
            Google Website Optimizer which
            facilitates much smoother testing and tracking:

            => www.google.com/websiteoptimizer

            Jag
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  • Profile picture of the author Andrew Gould
    John Ritz has an excellent, free ebook on testing which should help you.

    Get it here:

    Download The Profit DNA
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    Andrew Gould

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    • Profile picture of the author Ronak Shah
      Originally Posted by Andrew Gould View Post

      John Ritz has an excellent, free ebook on testing which should help you.

      Get it here:

      Download The Profit DNA
      Andrew, You're a gem as always. I love you for who you are. Thanks a TON.
      Signature
      I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

      Now, Here's The REAL DEAL:
      Either I make YOU at least 10 times of what I charge YOU OR
      I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
      *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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  • Profile picture of the author Ronak Shah
    Guys, can you share some stuff you found when your split-tested?

    Like..

    I must do certain things while split-testing!

    &

    I must NOT do certain things while split-testing!

    If someone really kind & experienced can share their experience of split-testing it could bring a great deal of expertise for all of us here.

    Keep up folks! Thanks so much for your awesome support.

    Looking forward to know more on split-testing!
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    I AM YOUR Direct Response Ninja Kick-Ass Sales Copywriter.

    Now, Here's The REAL DEAL:
    Either I make YOU at least 10 times of what I charge YOU OR
    I'll Write YOUR Sales Copy AGAIN Till YOU Make MUCH MORE Than THAT. Guaranteed*.
    *Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.
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  • Profile picture of the author JonathanBoettcher
    Ok, so if I'm understanding all this correct, GWO doesn't let you put the conversion completion code on a separate domain?

    I've got a dynamic thank you page that's on a separate domain (nanacast.com), so it appears I'm kind of screwed for using GWO in this scenario.

    Are there any other tools that are reasonably priced and work with dynamic pages that someone can recommend? (I've opened the ones recommended here in other tabs, so I'll be checking those out too).
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  • Profile picture of the author fasteasysuccess
    you could even use old school and somewhat accurate and use google analytics. Just grab 2 different tracking codes. So if your selling or having people opt in you know traffic-conversions difference on both.

    If you don't have 2 websites you can use mycapturesystems as well which is cool because you can set up multipe capture pages and duplicate pages, so you can even use the same concept as above.
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