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Autoresponder email content

by affiliate_marketer
12 replies
Hello all,

I was wondering how I should put together content in my email autoresponder series in the internet marketing field. I have a number of 3 day email autoresponder (marketing of the product) series for different IM clickbank products. For instanct 3 day series on the SEO Elite product, 3 day series on the Super Affiliate ebook etc. My question is:

Would you recommend mixing all those 3 day email series for each product with other free content such as free articles, ebooks or e courses?

Should I first provide the free articles or ebooks and then spread those marketing emails in between the free content?

To illustrate my questions here's an example:

Day 1: free article on search engine marketing (should I have a link to SEO Elite here?)
day 2: free ebook on SEO
Day 3: SEO Elite (1st product marketing email)
day 4: free article on getting ranked by Google
day 5: free article on PPC
day 6: SEO Elite (2nd product marketing email)
day 7: free ebook on backlinking
day 8: SEO Elite (final product marketing email)

Should I still have links (signatures) to the SEO Elite product in the free articles (day, 1, day 4, day 5)and ebooks (day 2, day 7)? or only in days 3, 6 and 8 where the entire email is devoted to marketing the product?

How often should I send my emails out and should I decrease the frequency after the initial few emails? For instance, going from every other day to once per week.

Should I repeat the same sequence (same frequency) for another IM product such as "Super Affililiate" and then have very targeted free content (articles and ebooks on becoming affiliate marketing) and mixed in with the product marketing emails?

I'm assuming that if I sent out a lot of product marketing emails only, let's say every other day without any articles or ebooks I would get a lot of unsubscribes.

Any specific advice? Thank you.

Arek
#autoresponder #content #email
  • Profile picture of the author Anita Ashland
    Rather than just send a bunch of links to free ebooks and articles, take one of those ebooks and pull 7 tips out of it.

    Write about those 7 tips in a series of 7 emails.

    Devote the first 2/3 of the email to the tip and then the last 1/3 of the email you can promote a product.

    Then you can take those 7 emails and rework them and use them as blog posts and/or articles if you'd like.

    To keep things fresh, occasionally send a broadcast email message to your list that ties in to a current event or a brand new technique or tells a story about something interesting going on in your life and then in the bottom 1/3 of the email promote a product.

    Good luck.
    Signature

    At last...pre-written emails for Clickbank products that increase conversions.

    Need smokin' hot email copy? www.AnitaAshland.com

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  • Profile picture of the author Raydal
    Your approach would be based a lot on how you got your list.
    Is this a list that you built? What did you promise them at
    the time of sign-up?

    3 days is short to get a sale. You'd usually need at least
    7 emails to exhaust a product. If you are just using emails
    from the affiliate program then your list members may have
    already seen these emails before as well.

    As Anita pointed out already, it's best to give information
    upfront and make your selling a 'by the way'.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author iSoftware
      Originally Posted by Raydal View Post

      Your approach would be based a lot on how you got your list.
      Is this a list that you built? What did you promise them at
      the time of sign-up?

      3 days is short to get a sale. You'd usually need at least
      7 emails to exhaust a product. If you are just using emails
      from the affiliate program then your list members may have
      already seen these emails before as well.

      As Anita pointed out already, it's best to give information
      upfront and make your selling a 'by the way'.

      -Ray Edwards
      @Raydal...I've read a few of your post - you seem quite seasoned. Do you or @Anita know of a source for pre-written autoresponders. Please feel free to PM.

      I am actually a big fan of relationship marketing - build a long term relationship with subscribers, then work them through the sales funnel. At the end you have a group of people who pretty much look to you for any kind of product recommendation. This saves them time hunting through all the junk on the internet and it makes you money. A fair exchange, IMHO.

      If anyone has sources for longer series autoresponders or PLR NEWSLETTER CONTENT, please let me know.

      I wouldn't mind outsourcing the job of combining plr to create a 52 week plr series if any one is interested....IF 52 weeks is too much I'd consider less.

      I'm migrating from a ppc background to building out domain assets so the relationship building through autoresponder best practices are slowing coming in.
      Tx!
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      • Profile picture of the author Anita Ashland
        Originally Posted by moneykws View Post

        If anyone has sources for longer series autoresponders or PLR NEWSLETTER CONTENT, please let me know.
        I sell packs of pre-written emails at Money Making Emails - Pre-Written Affiliate Emails. There are 9 packs listed there, with 7 emails in each pack. Each pack is a mixture of stories and how-to content.

        They aren't hard sell emails - the first 2/3 of the email is the story or how-to content, the last 1/3 promotes a particular Clickbank product. The emails can be easily adapted to promote any product.

        There are 9 packs on the site but we actually have more than 30 packs now (more than 200 emails total), for various Clickbank products. So if you don't see something there that you need, just ask, because I probably have it.
        Signature

        At last...pre-written emails for Clickbank products that increase conversions.

        Need smokin' hot email copy? www.AnitaAshland.com

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        • Profile picture of the author dorothydot
          Originally Posted by Anita Ashland View Post

          I sell packs of pre-written emails at Money Making Emails - Pre-Written Affiliate Emails. There are 9 packs listed there, with 7 emails in each pack. Each pack is a mixture of stories and how-to content.

          They aren't hard sell emails - the first 2/3 of the email is the story or how-to content, the last 1/3 promotes a particular Clickbank product. The emails can be easily adapted to promote any product.

          There are 9 packs on the site but we actually have more than 30 packs now (more than 200 emails total), for various Clickbank products. So if you don't see something there that you need, just ask, because I probably have it.
          Anita,

          I had heard from several sources that you are a genius... and now I can see it for myself.

          Lady, You are a freakin' Genius! No wonder you are so famous! I'm off to study your website for more terrific ideas.

          You are one of those people whose such a top-grade expert that you make your craft look easy to do. Kind of like knitting: I don't even have to look when I make a scarf - just watch a scary movie and away fly my needles. But someone who just learned to do the knit stitch yesterday, well...

          Thanks,
          Dot
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          "Sell the Magic of A Dream"
          www.DP-Copywriting-Service.com

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          • Profile picture of the author Anita Ashland
            Wow, Dot. You literally made my day. Thank you so much for your very kind words!
            Signature

            At last...pre-written emails for Clickbank products that increase conversions.

            Need smokin' hot email copy? www.AnitaAshland.com

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            • Profile picture of the author dorothydot
              Originally Posted by Anita Ashland View Post

              Wow, Dot. You literally made my day. Thank you so much for your very kind words!
              You are very welcome. I've heard your name quite a bit - it's a real honor to finally have contact with the Real McCoy - uh, I mean Anita!

              Dot
              Signature

              "Sell the Magic of A Dream"
              www.DP-Copywriting-Service.com

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      • Profile picture of the author Raydal
        Originally Posted by moneykws View Post

        @Raydal...I've read a few of your post - you seem quite seasoned. Do you or @Anita know of a source for pre-written autoresponders. Please feel free to PM.

        Tx!
        From my signature you can see that I sell a product that helps
        you to write direct marketing style email series but the long
        relationship building as you would use for a newsletter is a
        different kettle of fish.

        I've ghost written on the subject but I don't promote those
        writings myself. In fact, one of the earliest ebooks on the
        subject of email marketing was ghost-written by me for
        a marketer who is now a net millionaire.

        Still I prefer emails series that go for the jugular.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Minte
    is it a good idea to have a sales letter in the autoresponder for people signing up for a freebie?
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    • Profile picture of the author chitika
      I believe in having a small paragraph of description in the mailer than lengthy sales letter... I am just putting myself in readers shoes... I get a lot of interested sales letters from auto responders, but i literally loose out patience reading it when its lengthy and simply delete it... hope it makes sense to make it short.
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    • Profile picture of the author Anita Ashland
      Originally Posted by Minte View Post

      is it a good idea to have a sales letter in the autoresponder for people signing up for a freebie?
      You should have a series of emails that promote a particular product to people who signed up for your freebie.

      But the emails should not read like mini sales letters.
      Signature

      At last...pre-written emails for Clickbank products that increase conversions.

      Need smokin' hot email copy? www.AnitaAshland.com

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      • Profile picture of the author dorothydot
        Originally Posted by Anita Ashland View Post

        You should have a series of emails that promote a particular product to people who signed up for your freebie.

        But the emails should not read like mini sales letters.
        Anita's right. You want to make people want to read your email. Give them some nugget of information they can't live without. Tell them a neat little story that ties into your product. Then gently guide them to the inevitable answer to their problem... your product.

        Dot
        Signature

        "Sell the Magic of A Dream"
        www.DP-Copywriting-Service.com

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