OK, so I bumped into another bad banner ad a few minutes ago. I'm
deciding to collect some bad banners to eventually show my copywriting
students, but I couldn't resist the urge to share the 2 I've collected so far.
See if you agree with me that these are "bad banners" or not. A banner is
basically just a graphic ad designed to do one thing... to get people to
Here's the one I just came across:
BAD BANNER #1
This banner is certainly big on the call to action... "Click Here For More
Details"... but just WHY would I want to do so? Because you've told me to,
in big letters, in orange?
Oh, it's because I can get a discount. On WHAT, for heaven's sake? :confused:
The only actual clue as to why I might want to click is the small words,
"Pioneers of home learning".
You know what's ironic? I clicked the link, and... they're selling a
Now, maybe they're running some clever experiment to find out how little
information they can tell people in a banner... but I can only presume they
have money to throw away. I only clicked on the banner because I wanted
to know who I wasn't going to buy from!
Folks, make sure you provide people with really good reasons to click your
banner... or for that matter, any advertising link... pay-per-click,
BAD BANNER #2
This one came up while I was on another forum. Apart from the fact that I
could hardly read the text.... just, what the...?
There's a "Buy Now!" button on a banner ad? WHAT am I supposed to be
buying? What the heck is "UK energy tr"... or "Power generation
expenditure fo"... supposed to mean? At least finish a sentence, please!
When I clicked the link, this company was selling a £5,200 report. Nice
But the point is, if you're going to be charging £5,200 for your reports...
hire someone who can design a banner that has some coherence, offers
some benefits, and at least gives me a clue as to what I'm "buying now".
OK... what do you think of these banners? Good? Bad?
Seen any "bad banners" yourself lately?