What is to be considered a GOOD conversion rate for a website sales letter?

by Kelby
6 replies
I was wondering what is considered to be a good conversion rate for a website sales letter? No PPC traffic, just cold traffic or SEO traffic.

I know it varies dependent on the product being sold, but I'm just looking for a rough idea of what is considered GOOD for a product that sells for say $20 bucks.
#considered #conversion #good #letter #rate #sales #website
  • Wow, there are too many variables to look at: Niche, type of product, etc.

    I'm not sure what "cold traffic" means. If you take out SEO (which you mentioned) and PPC, where is this "cold traffic" coming from?
    {{ DiscussionBoard.errors[1736122].message }}
  • Another way to look at this is what conversion rate do you need to break even?

    Like Kevin said, there are too many variables to look at to say 2% is the number.

    Your mindset should be to get the letter profitable and incrementally improve your conversion rate over time. Since you will be continually improving, a standard rate is meaningless. You just want to be at a point that you are making money.

    Stan
    {{ DiscussionBoard.errors[1736657].message }}
    • Profile picture of the author Kelby
      Originally Posted by Kevin-VirtualProfitCenter View Post

      I'm not sure what "cold traffic" means. If you take out SEO (which you mentioned) and PPC, where is this "cold traffic" coming from?
      Hi Kevin, by cold traffic, I'm referring to our site's general web traffic... which is made up of loyal visitors, new visitors (SE's) and referral traffic. We currently are not doing PPC.

      Originally Posted by Moolah_Copywriting View Post

      Another way to look at this is what conversion rate do you need to break even?

      Like Kevin said, there are too many variables to look at to say 2% is the number.

      Your mindset should be to get the letter profitable and incrementally improve your conversion rate over time. Since you will be continually improving, a standard rate is meaningless. You just want to be at a point that you are making money.
      Hi Stan... We are already profitable with this sales letter.. I am simply trying to get a gauge for "how good of a job" I did in writing it. I want to know if my skill level from all my education over the past couple months in copywriting is showing. I am split testing this sales letter against a crappy product page and the sales letter is kicking butt... 3% coversion rate on all traffic. But who is to say a better copywriter couldn't double or triple that conversion rate. I wish I could somehow get an idea how good of a job I did.
      {{ DiscussionBoard.errors[1737896].message }}
      • Profile picture of the author All Night Cafe
        In the old days of the internet, 4 ,5,6 years ago.

        If the sales letter pulled 2 to 3%, it was a good place to start.

        2 or 3 sales per 100 vistors. Even today marketers are happy in the beginning to get that percentage.

        It does give you a sales letter to start testing with to now
        beat that percent.

        Like the other posts, a lot of varables, but you have to
        have a number to try to beat.

        Hope this helps.
        {{ DiscussionBoard.errors[1737920].message }}
  • Profile picture of the author SunnySahu
    As Kevin said, it depends on a lot of factors: the niche, the product, the kind of traffic, etc.

    I consider 2-3% to be a good conversion rate on cold traffic.
    {{ DiscussionBoard.errors[1738393].message }}
  • Profile picture of the author MarketerX
    The simple answer: 2% is smokin hot for ANYTHING that you haven't done relationship building and or launch type promotion ahead of time for.

    That 3% you think you're getting most likely isn't 3% either. Unless you've got 20+ sales already then whatever sales you've made so far are not statistically signifigant enough to say you're getting 3%
    {{ DiscussionBoard.errors[1738463].message }}

Trending Topics