Learning to write better email copy...Which "guru" would you follow?

Dear Derek,

It's a matter of personal style and approach. There are many really good copywriters. And their styles, their techniques, their USPs range all over the place.

Find one whose writings most closely match your own. This is important, and it's also a reason why you need to practice writing until your personal style evolves.

In regards to email writing, I found Jay White to be my ideal guru. This is because I personally have a strong ability to create scenarios and word-pictures that stick in the readers' minds.This also is Jay White's strong point. And I have a strong sense of ethics; I refuse to lie or inflate claims beyond reason. Jay shares that quality as well.

So get yourself in hand - grab that pen or keyboard and write, write, write! Write about anything that takes your fancy! Sell that TV you're watching. Get people interested in making that Shepherd's Pie you made for your dinner. Convince readers they can't live happily without a riding lawn-mower that can also plow snow from the driveway.

This is the real secret. I even wrote a sales letter for my Dentist while waiting for dh in his office. And sold fictitious dachshund puppies that my spayed little Ilse never had.

Then find someone successful who comes close to your own style. (You'll never really find someone to completely match you - that's the beauty of copywriting: there's totally room here for ALL of us!)

Sincerely,
Dot Pecson