Need Feedback on Copy for Service

7 replies
Hi guys, was wondering if I could could get some feedback on some sales copy
I had written from a fellow warrior - seeing as copy is my archilles, can I please have some suggestions to improve this... its for a design service ... wanting to keep it short and concise and to qualify the prospect ...
Untitled Document

Thanks
#copy #feedback #service
  • Profile picture of the author zapseo
    heh -- I'm having trouble concentrating on what's said because
    1. the copy is in a very narrow channel on the page
    2. the character set needs to be set in the page, I believe. I'm getting euro symbols and trademarks and things --> ’
    That's what I see instead of an apostrophe.

    From my brief survey -- it seems to me as though your USP could be highlighted more strongly in the headline.

    This headline ...

    You created a product and built a site and sales are going nowhere. So what is going wrong?
    Could lead the reader to jump to some other reason than "it's the graphics". IMO, I don't think you want to take that risk. It's like you've let the reader's mind to consider other possibilities, not necessarily the one you want them to think about.
    For instance, a headline something along the lines of
    pre-head: "From The Leading Supplier Of Direct-Response Graphics"
    headline: "Are Your Sales Page Graphics Leading Your Visitors To Buy?"

    Okay ... just a quick thought.

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  • Profile picture of the author John_S
    I would like to read the text one more time without all the distracting errors, but I will plow ahead anyway.

    I don't know what the actual page will look like -- but it's graphics poor right now. It's the same, old, graphics in one silo, copy in another, and never the twain shall meet.

    Tsk. Tsk. Tsk. This is really a disappointment ...for someone who advocates just what you're selling and has a direct response graphics swipe file.

    The bullets are just not good. The copy doesn't make be believe you can deliver the goods.

    We're not talking about a nice looking site mind you, I fully believe most any graphic designer can produce good looks. I still get the impression most graphic artists think whatever looks good must automatically sell.

    The proof is just as flimsy as what I've come to expect from graphic artists. I've done throwaway articles with more proof and basic information about direct response design.

    People basically understand direct response copy. Direct response design is an unknown. And you don't explain it.

    Everyone with even a little experience in direct response copy has had the experience of having a piece destroyed by a graphic artist or art director. Every single one would swear on a stack of bibles they knew commercial design. While I believe they could pass a lie detector test, I also am convinced these well meaning people didn't know what they were talking about.

    Take a testimonial that says something like "Recently I realized its way better to just hire a dude to make my sites look better then to mess with it right now myself. I can't recommend this guy enough..."

    Look better? ...C'mon. That's not what direct response design is about.

    To my mind, that hurts you more than it helps, simply because it places you firmly in the graphic artist camp and not the direct response design camp. You may have some big clients, but you aren't convincing me you know direct response design. That's design and graphics which have undergone the same kind of A/B split run testing copy has. That's why designers can't get off rock bottom pricing.

    Perhaps that will come with the actual page. But it is certainly not in the text -- and it should be.

    I should be in your target market. It ain't workin' for me. You had better figure out why.
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    • Profile picture of the author Collette
      Ryan - Before I say anything about the copy, why are you taking the long copy sales approach to selling graphic design services?

      Your landing page needs to answer just 4 quick questions:

      Why should I stay on this site? (make a WIFM offer)
      Who is this guy? (proof: samples, testimonials, bona fides)
      What is he offering ME? (reason why/ USP)
      How do I get it? (contact)

      It's not necessary to use a 16-page letter for every sale. You are selling graphics. Believe me, a potential buyer is much more interested in SEEING your work than reading about it.

      So, cut to the chase, dude.
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      • Profile picture of the author Jim Burney
        Originally Posted by Collette View Post

        Ryan - Before I say anything about the copy, why are you taking the long copy sales approach to selling graphic design services?

        Your landing page needs to answer just 4 quick questions:

        Why should I stay on this site? (make a WIFM offer)
        Who is this guy? (proof: samples, testimonials, bona fides)
        What is he offering ME? (reason why/ USP)
        How do I get it? (contact)

        It's not necessary to use a 16-page letter for every sale. You are selling graphics. Believe me, a potential buyer is much more interested in SEEING your work than reading about it.

        So, cut to the chase, dude.
        Great advice Collette

        K.I.S.S. I believe is the term


        Best

        Jim
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