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I Wnt to Use Other People's Case Studies in my Sales Letter.

by Elec
4 replies
What is the best way to use case studies of other people? Should I contact them and ask them about it? Or should I use it immediately and cite their websites?
#case #letter #people #sales #studies #wnt
  • Profile picture of the author marciayudkin
    use case studies of other people
    The answer depends on what you mean by "use."

    You can paraphrase their data and link to the source without permission. It's the same as if you were referring to a study reported in a book or newspaper.

    If you want to quote the whole thing verbatim, you must have permission.

    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author newton
    You can state the facts about other case studies. Many salesletters do this.

    But as mentioned above, always state the source of the information on your site. That way you shouldn't run into any issues.

    Tony
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    Check Out My Blog For Affiliate Marketing Tips => Click Here <=

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  • Profile picture of the author impulsell
    I would contact them. They would probably be able to make the case studies sound better than you could if you were just reading them off their site anyway.
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  • Profile picture of the author Elec
    Ok guys, what is the best way to mention the source of the info. Is citing their name enough? Or should I mention their link in my sales letter?
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