I'm not a good copywriter... nor will I ever
claim to be. But I stumbled upon a pretty
simple formula that's gotten me completely
outstanding results. In fact, one of my
pages which is using this technique is, right
now, getting over 14% conversions rates
on completely COLD traffic (at 27$...).
I think I picked this up from a Frank Kern
video. And I'm pretty sure he picked it up
from someone else.
Anywho. The process is this simple...
- Tell Them What You Have (Features)
- Tell Them What It Can Do For Them (Benefits)
- Tell Them What To Do Next (CTA)
I basically took that formula, put it down
in a recorded powerpoint presentation, put
in a small intro, told them the price, and
made the order button pop up after the
presentation was over.
Like I said... this is working really, really
well for me at the moment. So I'd encourage
anyone to test it out with one of their
If you'd like to see the page that's currently
bringing in my huge conversions, PM me
and I'll shoot you over a link.
Hope this helps someone out there!