Robbin's Egg Blue increases conversions??

by Nicholas Kemp

Posted: 17 years ago 7 replies

COPY WRITING

Hi there,

I had a coaching calling with Bret Thonson (an Aussies copywriting expert) and he told me having a light blue background (Robbin's Egg Blue) has been tested and proven to be the best color for conversions.

I am testing it on one of my sites: Read Japanese | Learn how to read real Japanese - learn hundreds of Japanese words, phrases and kanji characters

Just wondering if anyone knows this or been told this???

Cheers

#blue #conversions #egg #increases #robbin

Kevin-VirtualProfitCenter 17 years ago

(In case anyone is interested, according to Wikipedia the hex for Robin's Egg Blue is #00CCCC)

I haven't heard before that this particular color increases conversions, I would think it would vary from niche to niche and culture to culture, but I haven't tested it.
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Loren Woirhaye 17 years ago

There are a lot of variables to testing anything for response.

If it turns you on to test background colors, play with it,
but will you refrain from testing anything else while you play
with colors... at least until you have a statistically meaningful
sample to draw inferences from?

The primary colors generally work pretty well in direct response.
Many of them contrast well together. Warmer colors (yellow, orange)
for order forms are said to outpull (like blue) cooler order form
colors in direct mail.
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naffets77 17 years ago

The point is that if the color blue makes you inherently/subconsciously more likely to buy is interesting, like the fact that oranges and red make a person hungry (think McDonalds and Burger King) are scientifically proven.

Why are you testing it yourself, ask Bret Thonson where he gets his numbers and testing from and that it is an isolated test of the color and pointed out.

I think if this was significant though in comparison to other techniques that are used, we would already find that most offer pages etc would be a light blue.. or whatever color that encourages buying.
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- MontelloMarketing 17 years ago
  
  What has tested best for me in almost every case is white foreground on white background with no border.
  
  Yep... you heard right.
  
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Nicholas Kemp 17 years ago

Hey Guys,

Thanks for all the comments. I will let you know how it goes.
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Andrew Gould 17 years ago

He probably got it from '43 Proven Split Tests' by Ryan Deiss. Ryan claims that robin egg blue (he gives it as 6495ED) triggers trust and increases conversions by 31%.
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Andrew Gould
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J. Barry Mandel 17 years ago

I believe he got this from a Deiss/Belcher split test product.
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Robbin's Egg Blue increases conversions??

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