7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Squeeze page of the day (real estate webinar)

by Mr. Enthusiastic
6 replies
Just got this in my email inbox. I removed the contact information as I have no association with anyone involved in this promotion, beyond subscribing to their marketing list. I'm posting it here because I think it's a great example of a squeeze page that gets right to the point.

FREE Webinar
Find Undervalued Properties
on the internet!

(Speaker name)
March 3
3:00 pm EST (12:00 pm PST)
8:00 pm EST (5:00 pm PST)
1 Hour

There are millions of foreclosures across the United States
selling for up to 50% below market value. This (link: "FREE
webinar"), will teach you how to beat the competition and
find the best bank-owned property (REO) deals--
completely online!

This FREE webinar will teach you how to:

Find properties before the competition

Check out photos and satellite views of the properties

Use estimated property values to make an offer

Join us on: LinkedIn Facebook Twitter YouTube
You are receiving this email from (vendor) because you subscribed on our website, made a purchase, or were otherwise in contact with us. Thank you for your patronage. If you would rather not receive these emails, you can (link: edit your email preferences).
I think this is a tightly written offer for lead generation. I think it's a good model for anyone who could attract clients with a free presentation. It's also a good example of a few well-pushed benefit buttons, without trying to explain everything in the pitch.

Your comments?

Chris
#day #estate #page #real #squeeze #webinar
  • Profile picture of the author J. Barry Mandel
    Agreed, but it could've been made even more powerful by adding in direct benefit statements with the bullets.

    Also if it should've been tweaked with talics, underlines, asterisks, and maybe highlights.

    Lastly there should've been urgency, scarcity, and a price value added in as well.
    Signature
    {{ DiscussionBoard.errors[1813220].message }}
  • Profile picture of the author J. Barry Mandel
    [DELETED]
    {{ DiscussionBoard.errors[1813225].message }}
  • Profile picture of the author Mr. Enthusiastic
    Justin, I agree that the implied benefit could have been spelled out more. Here's what I think is the implied benefit: Get rich by buying real estate at half price. Learn a proven recipe without trial and error.

    It would have helped to say something about who the presenter is. It's not a famous enough name in real estate for me to have heard of them before.

    It also would have helped to have had some kind of scarcity. If the really hot expert was only available this one day, because usually they're out buying houses at half price, that could have increased the scarcity. The promoter could have explained that only so many people can get it on the call, further increasing scarcity. They could have said that mentoring with this expert normally costs $x per day. And they could have explained why it's a special free one-time offer.

    At that point they'd have got up to at least a page or two. I wonder if they did a split test, with half getting the full sales letter and half the postcard version that I got?

    Doodles and exclamation points wouldn't have worked for this ad. It came from a promoter that goes for a suave, upscale, sophisticated image in the marketplace.

    Still, even with its flaws, what it includes is fine. I agree it just could have included a bit more.
    {{ DiscussionBoard.errors[1815960].message }}

Trending Topics