Personally, I'm just sick of it, and 99% of the time I don't even bother to read the rest of the copy. I don't care how good the product is, whenever I see "Who Else Wants To ....", I hit 'next'.
I'm amazed how some copies are just plain, xerox copies of others without any creativity or added substance.
Looks to me like some fast and slick peddler is out to hustle my cash away. With a little creativity, standing out from the rest of the pack, I believe that most copies will convert well than the usual "Who Else Wants To Blah, Blah, Blah".
What say you?