Quick Tip For Beginners and Reminder For Who Ever Else

by 5 replies
6
Just thought I would throw this tip out there, especially for the beginners.

The market you are sending your copy or message to has a major percentage in success.

You can have an alright copy job and sent to the right targeted market you can have great success.

However you can have the best copy in the world and sent to the wrong market it will flop.

Now I'm in no way saying right crappy copy, but all those trying to improve their results in copy fast and easy can get a jump by targeting the right market.
#copywriting #beginners #quick #reminder #tip
  • It's been said that the success of a promotion is 40% dependent on the offer, 40% dependent on the list, and 20% dependent on the copy.

    Alex
  • Absolutely, the right offer to the right market will out pull the best copy in the world.
    • [1] reply
    • Alex-

      And that 40% is based on the:
      • The Trust
      • The Empathy
      • The Inspiration

      ...of the seller to his list.

      The Trust: You Believe Your Seller
      ===> The Seller provides quality information that gets results.
      ===> The Seller provides time senstive support.

      The Empathy: He "Gets" You
      ===> He knows their pains because he's been there AND broken through that barrier.
      ===> The seller is humble in the face of success, and steadfast when things don't go well.
      ===>The list sees the seller as a wise "Uncle Figure", or "Loving Grandpa"; willing to give advise without shaming you and open enough to share all his horror stories

      The Inspiration: You're Ready To Take Action!
      ===> Reading his emails compells you to want to be your best
      ===> You say in your head, "I can do that, too!"


      Of the three, I think empathy is the key to a long-standing and profitable relationship.

      Because included in empathy is forgiveness. We've ALL under-deliveried, made a mistake, or were a bit careless at times...

      ...And it's empathy that compensates for mistakes. It's empathy that allows us to say to ourself, "We all make mistakes".

      And why is this important?

      Because successful businesses are based on lifetime customer value and tierred pricing.

      The "money in the list" is really about the top 1% of your list that buys everything. That's in your high priced coaching. And they know something the other 99% of the list doesn't...

      ...THE TRUTH!.

      They know if your methods actually work because they are the type of person to actually impliement your ideas.

      Thoses clients, your hyperresponsives, will either drive your business into the sky...

      ... or the ground.

      And it is empathy that will lift you when you hit a pocket of turbulence.

      Because you will hit turbulence. 100% money back.

      But just because your plane is stalling, it doesn't mean you'll crash.

      The empathy of your list will lift you up.

  • Bingo!

    Attract and Deal with highly targeted people is so important. Time is money in business and I want to be spending my time attracting and making money, not chasing it.
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