To Copywriters -- If I Had to Do it All Over Again -- Lies Exposed

I'm going to blunt. Some people will hate this, some will like this and some will begin to wonder whether or not they should continue in this direction.

I would strongly urge you to get out of the copywriting services business as soon as you can. It's a dead-end. You're not going to consistently get paid 8k or 10k to write sales letters. Getting paid royalties from Joe Wannabe's ebook isn't going to pan out either unless he lives next door. Unless your Clayton's buddy, you're not going to get paid a million dollars to write ads. Anyone who tells you different A) Is desperate to believe B) Is trying to sell you a copywriting course. C) Wants to stay in their comfort zone.

You're hustling for a few grand here and there. With promises of more work than you can handle. Prospects constantly haggle to get you to lower your prices and bait you with "I'll pay you 10% of the profits - net." But buyers are liars.

You're dealing with clients who complain that your copy didn't work, but they're only getting 85 unique hits to their website on untargeted keywords. You're being told to explain your work. You're being told to do rewrites. You're on call at least 6 days a week. Call in the morning, calls during the day and calls at night. I've even gotten calls Sunday night and first thing Sunday morning. Prospects want you to give away your expertise for FREE and bait you into telling them all sorts of info with the promise of you'll get their business. Clients often want their work turned around, too fast. So you're staying up late at night building their marketing. Dude ... look ... about 10 years has passed away and you're still hustling for projects, just for a few grand ... just to do all the heavy lifting to build someone else's business!

You can't turn around and sell your self-employed, copywriting services. You have no business equity. If you stop working, then the money stops flowing in. You're wasting your time as a copywriter.

All of that work you've been doing, could have gone into building a real business with products or services that you can eventually sell in a few years for millions of dollars. Then you can retire young or build a new business. Do you realize, you're doing the most difficult part -- you're doing the most important, the most difficult work, for peanuts!!!

And I'm not talking getting involved with the Internet marketing crap that's pimped out by dozens of people who have huge email lists every week. Affiliate marketing is not a real business. It's temporary. It's a house of cards that'll fall down any minute. There's no equity in that. Building some email list that you can run affiliate promos to isn't much of a real business either. Unless you're part of the Internet marketing mafia, you're wasting your time. And unless you have credentials up the wazoo, you're wasting your time thinking that building a list and running promos to it will last. Those are just money games.

Get a solid product. Or hire some solid professionals and build a business around it. Use your skills to build YOUR dreams, not someone else's. Joe Perez's testimonials of "Mr. Jones Copywriter wrote a sales letter that helped me gross 20 million in sales last year" is meaningless when you look back on it. Instead of building's Joe's bank account up, you should have been busy putting millions in your bank account.

Please realize, the Internet marketing community is awash with exaggerations, embellishments and outright lies. More than half of what you hear, you can only take with a grain of salt. Don't get trapped into all the hype. Many people are frauds. You've probably met some of them yourself. All this NLP, job-killer, list builder, mind control, get rich quick stuff is pure Bravo Sierra. The people who are getting rich are the ones selling "hope" and "the lazy man's way to riches". This is reality. These gurus constantly meet together at some resort dreaming up crazy sounding ways to make a ton of money. "We'll tell them how they can make $15,000 weekly sending 3 text messages at 3'o clock every Wednesday."

These gurus are keeping you in tunnel vision, selling you on the idea of pouring time and energy into unstable, short-term money games.

Why would you commit your time, energy and talents to building hundreds of other people's dreams when you could do it one time -- for you!? You can find or develop a product just as well as they can! The most important part of the equation is your copywriting skills. So why are you so afraid to find a product (a real product) and build a rock-solid business with equity? Look, let's say it takes you 2 weeks to develop a compelling marketing game. Fine. Then let's say it takes you 2 weeks to locate or develop a solid front-end and back-end and upsell product. Then maybe a week to set up the sites and ppc and direct mail campaign. Just do it already. Copywriting is spinning your wheels, it's a dead-end job.

Get off most of these guru email lists, and find a solid, reputable product or develop one and start selling it for yourself. Build equity in a real business. Then cash out. Or turn it into a franchise.