How you can profit immediately from writing better sales copy

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Thought I'd just offer a few quick tips to writing better sales copy, and of course what I have found works for me:

1. Use the language of your prospect. If you are selling golf clubs, you might say things like "drive it home with these golf clubs", or get on the green, etc, etc. If you don't understand your 'target' market (and are say just an affiliate trying to "sell" something to someone), you'll find it much harder. Likewise, with a computer crowd, you might talk about how you can "overclock" your machine, how it supports "multithreading" with ease, etc, etc. Because this kind of terminology is what your target market eat, sleeps, and speaks. If you don't use it, you are a 'foreigner', and stick out like a sore thumb, as if you were visiting from another country.

2. Use a-list phrases. Use common "sayings" or "expressions", i.e., you better get this before it "bottoms out", or "this is a steal", "but wait, there's more!", "mark my words", etc, etc.

Which copy sounds more 'actionable'?


"Get this before it bottoms out, it is an absolute steal, and at these prices, you'd be insane not to get in on the action! But wait, there's more! Sign up now and get these bonuses. Mark my words, it won't last long!"

Versus:

"Get this product because the market is changing, and the current prices is exceptionally good value. If you do not purchase now, that would be rather foolish. Also, please reserve your spot now because then you can get some bonuses. Pay attention to what I am saying, because this will only be offered for a short time".

Which "version" of the sales copy gets your blood moving? Which one gets you more excited?

Anyways, those are my copywriting tips of the day. Feel free to add anything that you feel would add value,

Thanks!

JJ
#copywriting #copy #quick #sales #tips #writing
  • Banned
    [DELETED]
    • [ 7 ] Thanks
    • [2] replies
    • Alexa you almost made me snort
      water all over my keyboard.

      Funniest thing I've read here in a
      long time.

      Thank you!

      -David Raybould
      • [ 1 ] Thanks
    • Hi Alexa,

      Actually I was trying to just illustrate a difference in pace, I was not trying to show it as "actual" copy. Of course you would not actually use that as actual copy.

      Thank-you however, I've edited my original post to reflect that so it should be clear.

      Thanks

  • you do know that there is a "copywriting" section in this forum, don't you?

    a word of advice: This forum is full of "copywriters", and copywriting have been around for thousands of years, trying to sell copywriting related stuff to those who dare to call themselves "copywriters" is like trying to sell baby pacifiers to a 100 years old man.
    • [2] replies
  • Play nice ladies and gents...
  • Banned
    Tips from The School of No Idea. But thanks OP, I needed the laugh. BTW I notice you only joined the forum this month but you've already made 260 posts!!! You should get an award for that alone. Well done!







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    How you can profit immediately from writing better sales copy

    Thought I'd just offer a few quick tips to writing better sales copy, and of course what I have found works for me: 1. Use the language of your prospect. If you are selling golf clubs, you might say things like "drive it home with these golf clubs", or get on the green, etc, etc. If you don't understand your 'target' market (and are say just an affiliate trying to "sell" something to someone), you'll find it much harder. Likewise, with a computer crowd, you might talk about how you can "overclock" your machine, how it supports "multithreading" with ease, etc, etc. Because this kind of terminology is what your target market eat, sleeps, and speaks. If you don't use it, you are a 'foreigner', and stick out like a sore thumb, as if you were visiting from another country.