How you can profit immediately from writing better sales copy
1. Use the language of your prospect. If you are selling golf clubs, you might say things like "drive it home with these golf clubs", or get on the green, etc, etc. If you don't understand your 'target' market (and are say just an affiliate trying to "sell" something to someone), you'll find it much harder. Likewise, with a computer crowd, you might talk about how you can "overclock" your machine, how it supports "multithreading" with ease, etc, etc. Because this kind of terminology is what your target market eat, sleeps, and speaks. If you don't use it, you are a 'foreigner', and stick out like a sore thumb, as if you were visiting from another country.
2. Use a-list phrases. Use common "sayings" or "expressions", i.e., you better get this before it "bottoms out", or "this is a steal", "but wait, there's more!", "mark my words", etc, etc.
Which copy sounds more 'actionable'?
PLEASE NOTE: THIS is just an EXAMPLE of using 'action' phrases. This is not how you would actually WRITE your copy, but I am just trying to illustrate a difference in "pace".
"Get this before it bottoms out, it is an absolute steal, and at these prices, you'd be insane not to get in on the action! But wait, there's more! Sign up now and get these bonuses. Mark my words, it won't last long!"
Versus:
"Get this product because the market is changing, and the current prices is exceptionally good value. If you do not purchase now, that would be rather foolish. Also, please reserve your spot now because then you can get some bonuses. Pay attention to what I am saying, because this will only be offered for a short time".
Which "version" of the sales copy gets your blood moving? Which one gets you more excited?
Anyways, those are my copywriting tips of the day. Feel free to add anything that you feel would add value,
Thanks!
JJ
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