2 guys walk into a bar and say

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I'm sure a lot of you know John Carlton-or you should if you don't.

But anyways they were doing a great exercise about thinking of your prospect sitting at a bar and a bartender talking about his problems and what he wants.

You just write what they would say to eachother naturally and put together some copy on it.

So just wanted to put this here if anyone hasn't heard or tried it. It's a great little exercise. It really gets you thinking about what your ideal lead or prospect wants and looks for.
#copywriting #bar #guys #walk
  • absolutely, it's amazing how one little line or two of copy can really define or redefine who you are targeting
  • That's a nice little exercise. It sound like it would be effective, because it reminds you not to "sell" to the user, but instead engage them like a friend helping them with their problem. Good tip!
  • well this is a very valuable tip and i think very essential too kee in my mind when you are selling something
    • [1] reply
    • Yes, it's a great exercise.

      It's like you're writing a letter. And you have one person in mind to write it too.

      You can be at home or in your office, but you just pick one particular person, and write. Write the sales message like you are writing a personal letter to them.

      What would say to them to compel and persuade them to buy what ever you have? It's actually a cool way to write a sales message and I've done it many times.

      - Bill Jeffels
      • [1] reply
  • 2 pints of lager and a packet of crisps please
    • [1] reply
    • Doesn't have to be guys. The letter I'm penning presently is about lesbian seduction in girl-bars.

      Fun niche.
  • Kevin it's great exercises. Value packed even so simple.
    • [1] reply
    • Ya, man. People are going gaga. Almost 1000 interactions over the 2 videos so far.
  • nice-you know I had to use what david deutsch told me about my bar 2 paragraph copy-lol

    can't wait to see next strategy.
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    2 guys walk into a bar and say

    I'm sure a lot of you know John Carlton-or you should if you don't. But anyways they were doing a great exercise about thinking of your prospect sitting at a bar and a bartender talking about his problems and what he wants.