I have tried to avoid going over the top, making massive claims, highlighting and bolding everything, offering massive discounts etc..
I just want to keep the page plain and simple while still convincing the reader they will get the results they desire.
MyCycling Review -- By Sam Kennedy
I still need to pretty it up a little, but right now I'm trying to focus on the wording. And for people who don't know much about cycling, a 2.5mph increase in average speed is considered quite a lot. Teams spend tens of thousands of dollars just to squeeze out an extra 0.1mph.
So what do you think? I'm guessing I still have a lot of work to do