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I think graphical headlines are vastly superior.

By using graphics you have COMPLETE typographical control -- size, kerning, line spacing, color, gradients, drop-shadows, special effects... and the list goes on.

Some operating systems do not anti-alias HTML text (that is, remove the "jaggies"). So graphical headlines are often far more readable than HTML text... and they also look more polished and professional.

It's a TKO, in the first round, for graphical headlines.

Regards,

Johnny

I've looked at Ken Calhoun and Michel Fortin new headlines and they're mostly graphical. I've used graphical headlines in WSOs before. You should still test but I'm leaning towards graphical just because of the attention-getting power. And that's what the headline is all about... grabbing attention!

Hope that helps

- Sam

Keep I'm mind that there are SEO benefits to having text headlines vs. graphics.

Depends on the purpose-for seo purpose-text and non flash is way to go for google and other search engines because they can actually have issue crawling with graphic heading.

For website slowing down load times can affect some but obviously a lot of us have the high speed, but longer load times can kill leads and sales.

For copy purposes only, it's all about the testing. What may work for one site might not be good for yours.

I use graphic headlines often and find that usually the time on site goes up, while my bounces go down.

However, in this recent letter I dumped the graphic and went with styled text because it improved readability... a lot.

Whatever works...

Hey,

Using a flash coding technique called "SIFR" you can have an image that is selectable as text. So you can have an h1 tag on your headline, but it shows up on the site as the cool font of your choice.

Best of both worlds

And the good news is if you check out elance.com there are guys on there who will add it to your site dirt cheap.

David

I am a firm believer in the " a picture's worth a thousand words " theory.

graphical has always pulled better for me in marketing and the website design business.

go graphical ! text has it's place too, but pictures and graphics do sell better.

cheers
Jeff Noyes

In my experience, graphic headlines seem to pull better. At least from testing I know that people tend to stay on the page longer, which is what you want. After that it's just a matter of having a great headline to make them want to read further. If you can get the reader to use the scroll bar, then you're on your way to making a sale.