Book on offline classified advertising since the online boom?
When they were written, or at least when the examples they discuss were written, buyers would seek out classified advertising in offline print to hunt for good deals.
Now that shopping online is more widespread, I don't think classified advertising is dead, but I think it's a different game as the goalposts have moved slightly.
I want to do a classified ad campaign in offline print for a completely online product, and would like to read something from someone who has done the same thing already.
Are there any books in print or perhaps even ebooks by warriors that cover this in a detailed way and are not just a basic over view?
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