If you have a reference/link or guide you recommend on copy specific to brochure sites or expensive services please let me know!
This is a really tricky one I've been trying to figure out. I have a brochure website I'm going to be working on for both copy and marketing purposes. The main purpose being to get the point across effectively to the right market and making people aware of and fully understanding the service being offered.
However I've only had experience with writing copy/promoting Info or physical products... but never a service such as this or on a brochure site for that matter. Especially considering its a fairly expensive service that is about $2500+ per person and a great deal of visitors will know little to nothing about it, so the site will lean fairly heavily on an info/sales format.
I understand all the concepts of Copy, promoting the benefits, focusing entirely on the niche target market, providing proof/testimonials. All of which I plan on doing and isn't quite the problem I'm having.
My problem is that I'm a little hesitant to change the entire site format into one long copy as is typical with info products and most forms of Copy I've studied and am familiar with.
So I'm curious do you guys think I can effectively promote a service such as this by maintaining the current brochure site format? How would you approach it? Any suggestions on information specific to writing copy for a brochure site promoting a service?
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Thanks for any help in advance!