I just checked out Ryan Deiss's sales video for Ryan Deiss' Video Sales Letter Formula
...He blatantly says that long copy's dead -
and that video is the only way to go these days.
He also throws out some figures saying once he
ditched long form sales letters, his conversions
went from 2.1% to 6.9%, which he discovered
from sending equal amounts of traffic to a
split test of video vs. long copy.
What do you think? What's your take on this?