A Good Way To Test Your Headlines

5 replies
If you want to quickly find a winning headline for your new product, it's a good idea to test different headlines on a squeeze page rather than a long sales page.

Long sales pages give you more opportunity to make mistakes... so you could have a great headline but maybe your logical argument is keeping people from buying.

But a short squeeze page will keep most of the attention on the headline and make it easier to find a winner.

Squeeze pages also can perform better with cheap penny traffic than long sales pages, so you can add a few headlines to your multivariate testing software and send a few thousand visitors to the page for $10-$30 and get a pretty accurate result. (I've used Clixsense for this in the past.)

This is also just a good way to practice your copywriting skills and see how they match up against real visitors.

I wrote a blog post on writing quick effective squeeze pages here: 7 Steps To A Successful Squeeze Page

Cheers,
Stephen Dean
#good #headlines #squeeze pages #testing #traffic
  • Profile picture of the author YannickvdBos
    Great tip my friend, I have seen this utilized by Daegan Smith he likes to keep his pages short with compelling headlines
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  • Profile picture of the author Lbwalton
    Love it! Great tips and links.
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  • Profile picture of the author Jag82
    Originally Posted by Stephen Dean View Post

    If you want to quickly find a winning headline for your new product, it's a good idea to test different headlines on a squeeze page rather than a long sales page.
    Good tip there.

    You may also want to test your headline
    on image ads using Google Adwords on
    the content network.

    You get far more impressions
    down there...and you should be
    able to get your data quite fast.

    And of course...the destination can
    be to the squeeze where you can
    make a confirmation test.

    Jag
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  • Profile picture of the author anwar001
    You have praised clicxsense in your blog post. Is this traffic good for non-IM niches?
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    • Profile picture of the author Stephen Dean
      It's cheap penny traffic, so it's not going to convert amazing for any niche. But it can be profitable when you send it to a squeeze page.

      And yes, it works for many niches. My first attempt was in the weight loss niche and did quite well with a rushed squeeze page.

      Cheers,
      Stephen Dean
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