The Essence of a Sales Page?

also....use a compelling graph or two to make a case for your product....

Hard data may be a bit hard to dispute....but, tread cautiously....make sure you aren't outright trying to deceive customers....

Take a lesson from infomercials....seriously, sit down with a pen and paper and take notes....every little thing they do is meant to make a compelling sale for the product....

A combination of great testimonials...and raw data....can seriously help you to "crush it" with your sales page (Thank you Gary Vaynerchuk!)

Yes, I actually don't know of one sales page which over a long period of time has had a higher than single digit conversion rate when tested with thousands of potential buyers.

However there must be ways of increasing this so it is at least in the high single digit zone.

Also you can cushion the overall low conversion rates with the use of free giveaways/squeeze pages as some others have mentioned. Although there is conflict with some affiliates who rightly argue that with these opt in sales funnels they may not get the sale and instead the vendor will profit as well as gaining an email address to sell to repeatedly.

Traffic is obviously very important but what I want to talk about here is before traffic, and from people's experience with traffic through split-testing to see what sort of things/factors work and which don't.

THE OFFER. That's the foundation.

Selling "stuff" people want....and preferably "stuff" they can't live without....often requires a hell of a lot less "copy" then some pig dressed in a blue dress...hidden behind a perfectly formatted sales page that does everything "right" except change the nature of the "beast."

Great offers...have more to do with great "positioning" then great sales copy.

Positioned in the middle of a desert...I suspect a card board sign with the words GOT WATER scribbled on it....would convert rather "well."

And if I was thirsty enough....I doubt I'd much care about what type set or font was used.

I'd be a buyin'!



xxx Vegas Vince
Legend.

There are very interesting, strategic ways, with the pricing, that we've used the Belcher button....what works for me may not work for others....

For example, we have a product that we sell at $97.....it is a packaged course, however, each part of the course stands-alone as a separate valuable product....

We assigned each product a value and offered them for individual purchase....however, we used the "Add to Cart" Belcher button for purchase of the entire course, and a completely opposite deep red and black "Buy NOW" button for purchase of individual products....

Of course, the point is to draw people to the belcher button, complete $97 sale....

I do recognize that there are other variables at play....but, for us, the Belcher button has had a valuable well thought out strategic purchase....

That's a good point to make about how the visitor has been directed to your website especially since many digital products are promoted by affiliates who use a variety of techniques to push traffic to the sales page.

I suppose it also depends what sort of reputation your product name/your name or website name has.

Thanks for your input.

Hey dude, excellent example a little farfetched ;P but I totally get what you mean. I suppose at the end of the day if it's something someone really wants then by just making it obvious that you're giving them what they need/want then your sales copy isn't as important as the offer like you mentioned.

However if you have competition in the market, which 99% of people do then surely ensuring your sales page is top notch would be effort put to good use.

For example say you was in the desert and their were two signs saying "Got water" but one said you got a BOG OF deal ;P

Which would you be more likely to go with?

Good input dude.

Very good point. I hope you don't think I am trying to use the results of other people to create my own sales page. Obviously getting ideas is good but as you mentioned we may be testing products in totally different areas. But for a basic insight to what should be included in sales pages I think this would be a good break point for new players to IM and Product creation.

Thanks.

Another excellent point. I think testing colours, buttons, images e.t.c is low down on the priority list, probably worth doing but not until you are satisfied with everything else first.

Those points you made are really important since price is a big factor when selling a product however if you combine this with a great offer many people will pay within a very big variable for your product.

Thanks everyone

This is really helpful cheers! A Sales page would usually determine the success of a product or service on the net.

That would work great if it weren't for the fact that people buy on "wants" and not "needs".

Failure to understand this difference can be fatal.

~Bill