Do you think it is okay to copy another copywriters "formatting" or "page style"?
There is a copywriter whoms formatting I absolutely love. I dont know why, but it is very easy on the eyes, everything is much clearer and easier to read.
I made the changes to my sales letters, I didnt change the wording at all, just the "style" of the page to look like his.
And conversions did increase a little. So obviously I would like to keep using it.
So here is my dilemma. I want to keep using this format, yet I cant help but feel a little "copy- cat-ish" (real word?).
I respect this person a lot, he is actually here on the warrior forum.
Just to be clear though, it is just text and a button that is freely available elsewhere. There is nothing "proprietary" about it. Its just a sales letter but, in my opinion done better.
So, am I just being a sissy? Should I just keep using it. Its not like he has done anything earth shattering with the page, its just looks nice to me.
Thoughts?
Ashley
Direct Response Copywriting
" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"