Power of copywriting?

13 replies
I have heard that a very good copywriter can sell a plain black pen with $100 by pure copywriting. Maybe it is a bit of an exaggeration.

But, what can you actually do/sell just by pure copywriting skill?

For example, are you able to outsell your competitor who actually have better quality products just by your copywriting skill? e.g. oversell software which has less functions than your competitor etc

(Please don't get me wrong I am not trying to sell crappy products by good copywriting!)

Just want to hear how strong copywriting can be by professional copywritters.
#copywriting #power
  • Profile picture of the author The Copy Nazi
    Banned
    I can sell gay raves to straights.
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    • Profile picture of the author RickDuris
      Originally Posted by Kevin-VirtualProfitCenter View Post

      I can make a bowling ball suck a straight $79 vacuum cleaner out of a locked gay bedroom closet during a rave.

      Can I watch? I like to watch.
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by RickDuris View Post

        Can I watch? I like to watch.
        Peter Sellers as "Chauncey Gardiner" in "Being There" - "I like to watch".
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  • Profile picture of the author travlinguy
    I can make a lawyer tell the truth.
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  • Profile picture of the author EquityMastah84
    I think one of my favourite renegade copywriters John Carlton formulates it best ...

    ... You need to be a salesman first and an Internet Marketer second
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  • Profile picture of the author Daniel Sanchez
    I can make a gay vaccuum cleaner suck the gayness out of a locked straight closet during a rave...and get you to buy a 100$ pen for 79$...and that's not all:

    I'll even throw in a bowling ball for free. That right FREE!
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  • Profile picture of the author Glyn
    I'm really working on this myself. I need all the help I can get. I struggle with Dyslexia personally so I need help with my righting, not just my copyrighting.

    I bought the OLD Mass Control program and I have every email I ever got from Eben and Frank... and some others. I don't just read these... I study them. I try and look beyond the words to the emotion and ask "how do I feel reading this? Or what dose this paragraph do."

    Recently, I got a hold of John Carleton's 7 Free Lessons and I'm currently rereading my swipe file.

    If you'd like John's 7 free lessons you can find them in the "John Carlton Students" group on Facebook.
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    • Profile picture of the author Paul Hooper-Kelly
      Hi Gals and Guys,

      I reckon language was one of mankind's greatest inventions.

      And great copywriting is actually more than just "salesmanship in print".

      It's pure persuasion.


      So, whether the words are spoken by a great orator written on paper or on a computer screen or even spoken in a movie or an infocommercial video, it's the art of persuasion.

      Take President Lincoln's famous Gettysburg Address. It was just 250 words long. The previous speaker went on talking for two hours, yet hardly anyone remembers what he said - or even his name!

      But Lincoln's speech was an emotional appeal to the hearts and minds of the American nation, torn apart by civil war. His goal was the preservation of a nation and a new birth of freedom.

      And it's interesting from a copywriting point of view, because it contains just eight adjectives or adverbs, but twenty five verbs. Every tenth word is a verb.

      And not just any old verbs.

      They are all power packed verbs: conceived; dedicate; consecrate; hallow; add; detract; advanced; resolve; perish; struggled.


      These aren't feeble, everyday verbs, that need to be propped up with bunches of adverbs or adjectives!

      These are action verbs that stand proudly alone, bringing an entire rainbow of colors to the sentence.


      Little wonder Lincoln's speech is still remembered, nearly 150 years later.

      UK war time Prime Minister, Winston Churchill, packed even more action verbs. His "Fight them on the beaches" speech, for example, has a passage of just 81 words with thirteen verbs, just two adjectives and not a single adverb.

      Bear in mind that here are two awesome speeches, spoken in the language of the common man that moved and inspired two great nations, at the time.

      And they still have the power to move, decades later.

      I'd better stop now, cuz if you get me going on about Shakespeare (who practically invented the English language, single-handed) we'll be here all night!

      Warmest regards,

      Paul
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      If you want to stack the copywriting deck in your favor with tricks and hacks producing winners like: "$20K in three days" "650 sold" "30% conversion", then you might like to know I'm retiring and will spill the beans to two people. More info here.
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